Oreo, the beloved cookie brand, has once again come up with a new and exciting limited-edition flavor. This time, they have gone above and beyond by creating a cookie that is truly one-of-a-kind. Dubbed “the Most OREO OREO,” the cookie is made with the usual chocolate wafers, filled (to the “Most Stuf” extreme) with a creme that has Oreo bits mixed in, for a meta cookies-n-creme experience.
This unique flavor is available for pre-sale through the Oreo website, and will hit shelves at major retailers nationwide starting on January 30 for a suggested retail price of $4.99.
The packages come with a QR code that allows buyers to access online games and chances to win prizes in the so-called Oreoverse – Oreo’s entrée into the metaverse, a virtual space where people interact through avatars. Those with VR headsets can use them to access the Oreoverse. Others can just use their phones or computers.
This is not the first time Oreo has partnered with other brands to create limited-time flavors. In the past, Oreo has collaborated with Lady Gaga, Pokémon and Ritz to come up with new and exciting flavors. This time, however, Oreo has decided to partner with itself and Martha Stewart, a well-known TV personality, to launch this new flavor.
The Oreoverse is a new and exciting way for Oreo to reach consumers and for them to interact. “We love to create new opportunities for our fans to connect with each other,” said Julia Rosenbloom, Oreo’s senior brand manager, in a statement announcing the new flavor, noting “we’re so excited to enter the metaverse!”
In addition to Oreo, other brands are also trying to market to people using new online spaces. Coca-Cola has paired its high-concept limited-edition flavors like Starlight, Byte and Dreamworld with online experiences including virtual concerts, digital outfits and custom places within video games like Fortnite. Kraft Heinz has placed Lunchable logos in Roblox, and Heinz-sponsored rest areas in Call of Duty.
To help launch the Oreoverse, Oreo has enlisted the help of Martha Stewart and Ryan McCallister, her gardener and quarantine buddy. On Monday, Stewart and McCallister will share their Oreoverse experiences on Oreo’s social media channels. This is not the first time Stewart has partnered with a brand to come up with new and exciting campaigns.
Recently, Stewart has partnered with Tito’s Handmade Vodka on a tongue-in-cheek campaign that offers those observing dry January other ways to make use of vodka, like putting a splash (or two) in a marinara sauce or deodorizing stinky boots.
In conclusion, Oreo’s latest limited-edition flavor “the Most OREO OREO” is a unique and exciting new way for the brand to connect with its fans and for fans to connect with each other. The Oreoverse is a new and exciting way for Oreo to reach consumers, and for them to interact. Oreo is not the only brand trying to market to people using new online spaces, but it is definitely leading the way with this innovative new flavor and campaign.
Source: ABC 7 Chicago