Today, ATL-based�Grammy-nominated rapper�Latto�links up with�fellow ATL�rapper�and PDE Records signee�BabyDrill�release�”ISSA PARTY”�out now via�RCA Records���click here�to listen.�The�single�also has an official video coming out at 12 p.m. ET tomorrow.
Directed by�Shaq Gonzoe & James Rico, the colorful, fun video features Latto and Drill throwing it down in ATL with their friends, Latto’s sister Brooklyn Nicole and even her dog Coca. The visual is bright and playful with dancing and balloons, and you can even spot�Latto’s Wingstop Meal collaboration. To celebrate this release, Latto is throwing an ATL party at the iconic�Magic City�strip club, renamed�Latto City�for this week’s release.
Listen to “ISSA PARTY” featuring BabyDrill: ?https://latto.lnk.to/issaparty
This release follows her hits�“Put It On Da Floor”�and the�RIAA-certified Gold�remix�“Put It On Da Floor Again”�featuring�Cardi B.�Debuted at�Coachella�Weekend 1�this year,�“Put It On Da Floor,”�produced by�Go Grizzly (Future), Squat & Pooh Beatz�(Jack Harlow),�has garnered millions of streams worldwide across all platforms in addition to landing on multiple playlists including�RapCaviar, Rap Life, New Music Daily�and more ��click here�to listen/click here�to watch.�
The�track�debuted�#1�on�Billboard’s�Hot Trending Songs�chart,�was top 20�on�TikTok’s�Hot 50 US Chart�and has received co-signs from artists like�Lil Nas X,�Yung Miami,�Lizzo,�Coco Jones,�Meek Mill�and more.�The remix debuted at #13 on�Billboard’s Hot 100�chart and #1 on the�Mainstream R&B/Hip-Hop Airplay�chart ��click here�to listen/click here�to watch. It’s explosive visual had Latto and Cardi B linking up in ATL in addition to cameos from�Offset, BabyDrill, Angel Reese, and more.
Latto�ended last�year�hitting the lotto�� �she garnered�two�2023�Grammy nominations�for�“Best New Artist”�and�“Melodic Rap Performance”�for�“Big Energy (Live)”�in addition to winning awards for�”Best New Artist”�at the�2022 People’s Choice Awards�and�BET Awards.�The�three-time 2022 AMA�nominee�and�four-time�2022 VMA nominee�presented at both respective�award�shows and was announced with the honor of the�”Breakthrough Artist” Award�for the�2022 Variety Hitmakers.�
Latto was�also�honored with the�”Powerhouse Award”�at�Billboard’s 2023 Women in Music�Awards.�Most recently, she won�”Best Female Rap Artist”�at the�2023 BET Awards�and�”Song of the Summer”�for her collaboration with�BTS’ Jung-Kook, “Seven,”�at the�2023 MTV Video Music Awards.�The track debuted at�#1 on the�Billboard Hot 100�and was�#1 on the Global 200�chart for�six weeks�in a row, making it one of the longest runs for a track on that chart.�
Withover�1 billion streams�worldwide�across all platforms and accolades continuing to rack up from her success, it’s clear that Latto has set the stage to become a global superstar.�The release of her hit�RIAA-certified�3x�Platinum�single�“Big Energy”in September 2021 has made Latto inescapable.
She went on to make history with the single as�the first female rapper to�ever�have a #1 record at Pop, Rhythm and Urban Radio�with the same single. Overall, she’s�also�the first female artist in 12 years�to accomplish this feat, joining the company of�Rihanna�(“Rude Boy”),�Alicia Keys�(“No One”),�Beyonc��(“Irreplaceable”),�Mary J. Blige�(“Be Without You”) and�Mariah Carey�(“We Belong Together”), the last five to previously achieve this. Last year�she was�also�nominated for�“Top Rap Female Artist”�for the�2022 Billboard Music Awards�and gave a�fresh, elevated performance of “Big Energy” ��click here�to watch. Latto�delivered another�show-stopping performance�at the end of June�with a medley�of�“It’s Givin”�and�“Big Energy (Remix)”�� for the latter�she brought out�Mariah Carey�and�Young Dirty Bastard���after winning her first-ever award for�“Best New Artist”�at the�2022 BET Awards���watch the performanceHERE�/ watch her acceptance speech�HERE.�
Latto�also�performed at�Spotify’s “Best New Artist”�event,�the legendary�Clive Davis Pre-Grammy Gala,�Billboard’s 2023 Women in Music�Awards�(click here�to watch),�the2023 iHeart Music Awards(click here�to watch)�and the�2023 BET Awards�(click here�to watch).�
Latto just wrapped a summer festival run in Europe that included Wireless Festival (London), Roskilde Festival (Denmark), Rolling Loud Germany, and more. She also attended Milan Fashion Week where she went to various shows including Robert Cavalli, Etro, Blumarine, Diesel and GCDS. With the release of her latest singles and collaborations plus working on her next album, the next chapter of Latto’s career will havemore new music, more vibrant visuals and more big energy from The Biggest.
Stay tuned for more coming from Latto soon.