Radio Facts
Radio and Music Industry News

Bob Pittman speaks with Brad Hiranaga, Chief Brand Officer of North America for General Mills

Digital and Radio Facts: New episode of “Math & Magic: Stories from the Frontiers of Marketing,” hosted by Chairman and CEO of iHeartMedia. In this season finale episode, Pittman speaks with Brad Hiranaga, Chief Brand Officer of North America for General Mills, for an enlightening interview.

As the Chief Brand Officer of North America for General Mills, Brad has been helping the company realize its potential as a force for good: from encouraging families to connect around the dinner table, to fighting the hunger gap with the No Kid Hungry initiative. Listeners can learn why he was so committed to brands as a 5-year old (hint: it had something to do with living so close to Nike!), how a landscaping gig played an outsized role in his understanding of business, how he’s harnessed teams and research to modernize legacy brands and more.

Click here to listen to the episode! See below for a few noteworthy quotes:

“I would say never operate out of fear of making the wrong choice. I think a lot of times when you’re that age, you feel like, “Okay, I’ve got to make the right choice at the right time.” I think life has a way of kind of guiding you down paths that you’re meant to go down.” – Brad Hiranaga reflecting on the advice he would tell his 21-year old self.

“There’s the intimacy that I know you’ve talked a lot about that you have. It’s that one-to-one connection where I can just listen to someone talk, and I feel like they’re talking to me individually, versus a show or a movie, where it’s much broader, for everybody.” – Brad Hiranaga thoughts on podcasting.


Subscribe to Radio Facts

* indicates required


Related posts

AUDACY WELCOMES LIZ HERNANDEZ AS MORNING SHOW HOST FOR 94.7 THE WAVE IN LOS ANGELES

Radio Facts

WAOK Premiers New Legal Show

Radio Facts

California Governor Gavin Newsom Signs “Rap Lyrics” AB 2799 Bill Today

Radio Facts

Tory Lanez Avoids Questions about August Alsina and Talks about Not Focusing on the Controversy on The Breakfast Club (video)

Radio Facts

Rickey Smiley Says The Older You Get the Smaller Your Circles Become (video)

Radio Facts

Rickey Smiley Talks About Why He Went To The Emergency Room (VIDEO)

Radio Facts

Rapper Coolio Found Dead at 59

Radio Facts

Nephew Tommy Opens Up About His Battle With Thyroid Cancer on The Steve Harvey Morning Show (video)

Radio Facts

DJ Cassidy’s “Pass The Mic” Returns with Busta Rhymes, Remy Ma, Warren G + More!

Radio Facts

Leave a Comment