Sonoro and iHeartMedia’s My Cultura Podcast Network today announced the launch of their original pop culture podcast, “Becoming an Icon.” The series, hosted by pop culture aficionados and real-life BFFs, Lilliana Vazquez and Joseph Carrillo, chronicles the lives and careers of the biggest Latinx artists in Hollywood. It’s a love letter to the genre-defining stars who have left an indelible mark through the sustained brilliance of their careers. “Becoming An Icon” debuts today, February 22, with new episodes dropping every Wednesday.
The series kicks off with the record-breaking artist of the moment, Bad Bunny. Future episodes will also focus on stars like Shakira, Jennifer Lopez, Daddy Yankee, Selena Gomez and more. Each multi-episode arc will give both diehard fans and newcomers alike a new understanding of the struggles and passion that went behind making some of the Latinx communities’ most iconic performers.
“During my career in entertainment news, I’ve had the privilege of interviewing and reporting on many of our Icons, but ‘Becoming an Icon’ will take our listeners beyond those moments,” said Vazquez. “As a co-host, I’m excited to share a more personal and fresh take on the headlines that have shaped their careers, and as a producer, I’m thrilled to explore what keeps these Latinx Icons at the forefront of popular culture.”
“Being a celebrity makeup artist for over 15 years, (behind closed doors) I’ve heard it all henny…including T on some of our icons (don’t worry, I’ll spill),” said Carrillo. “Co-hosting this podcast with not only a friend but an amazing journalist and digging deep to find out how these stars got where they are, is even more epic than you can imagine. Together throughout this podcast, we will highlight the experiences that prove from the beginning that these Latinx artists have what it takes to be icons.”
“Latinos have always made such an incredible impact on the entertainment industry,” said Gisselle Bances, Head of the My Cultura Podcast Network. “I’m so happy we are telling their stories on this new podcast with Sonoro. It’s where pop culture meets cultura.”
“Becoming An Icon” is distributed by iHeartPodcasts and is available on the iHeartRadio app and everywhere podcasts are heard.
