Cumulus Media (NASDAQ: CMLS) today launched a new audio series, Your Music First, across its 47 Country radio stations in markets across the United States. The multi-week series kicks off with Country superstar Thomas Rhett’s new single, “Angels (Don’t Always Have Wings),” going behind the scenes with Rhett to reveal the stories behind the song.
Thomas Rhett is a Valory Music Co. recording artist. The Valory Music Co. is a division of Big Machine Label Group. “Angels (Don’t Always Have Wings)” can be found on Thomas Rhett’s album, Where We Started.
Cumulus Media created the Your Music First audio series for radio stations that play current music to highlight new music in a unique way by sharing the artists’ thoughts with their fans. The shows feature exclusive artist commentary on the song, with artists revealing different aspects of their song’s personal meaning, the inspiration behind the music, and insights on their life and career.
Your Music First takes listeners behind the scenes of exciting new songs by premier artists in Alternative, CHR, Country, Hot AC, Rock, and Urban formats. Cumulus Media stations in these active music formats will showcase new singles from multiple record labels coast to coast and will run up to six Your Music First features per format in 2023.
Greg Frey, VP of Music Partnerships, Cumulus Media, said: “We’re excited to partner with Big Machine Label Group’s The Valory Music Co. to bring Thomas Rhett’s brilliant song, “Angels (Don’t Always Have Wings)” to our Country listeners, so they can experience it in a unique and compelling way – paired with the thoughts and voice of Thomas Rhett, sharing with them what the song means to him.”
Frey added: “Your Music First puts Cumulus radio stations at the forefront of music curation, in partnership with a variety of record labels. Rather than seek out this music, listeners will have it served to them along with exclusive audio of the firsthand thoughts of the artists who created it.”
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Scott Borchetta, Chairman, Big Machine Label Group, said: “Today’s entertainment environment requires bold and creative ways to cut through the noise and excite listeners. Cumulus’ new Your Music First series does just that. We’re thrilled that Thomas Rhett’s new single, “Angels (Don’t Always Have Wings)” has been chosen to launch this program!”