Quu Inc., a pioneer in adding dynamic visuals to radio broadcasts, and Bonneville International, a leader in broadcasting for over 50 years, proudly announces all of Bonneville�s markets, including top local stations in Seattle, Phoenix, Denver, Salt Lake City, Sacramento, and San Francisco, will use Quu�s patented software to publish synced programming and advertiser messages on vehicle dashboards.
These messages, called Visual Quus, boost station and advertiser branding, recall, and retention. Paired with on-air content, Visual Quus offer a better user experience and generate immediate incremental revenue by adding text, logos, and images to on-air advertisements.
�We are pleased to be able to enhance the listening experience of our loyal audiences and to provide better branding for both Bonneville�s brands and those of its advertisers,� said Darrell Brown, President of Bonneville International. �This partnership with Quu across Bonneville�s markets positions us well to take advantage of new opportunities in the automobile and beyond.�
�Bonneville has an impressive heritage of community service and a great reputation for having an authentic relationship with its audience,� said Steve Newberry, CEO of Quu. �We�re pleased to empower all of their stations with Quu as a market differentiator and new tool to stay even more connected with advertisers and listeners.�
