Quu Inc., a pioneer in adding dynamic visuals to radio broadcasts, and Bonneville International, a leader in broadcasting for over 50 years, proudly announces all of Bonneville’s markets, including top local stations in Seattle, Phoenix, Denver, Salt Lake City, Sacramento, and San Francisco, will use Quu’s patented software to publish synced programming and advertiser messages on vehicle dashboards.
These messages, called Visual Quus, boost station and advertiser branding, recall, and retention. Paired with on-air content, Visual Quus offer a better user experience and generate immediate incremental revenue by adding text, logos, and images to on-air advertisements.
“We are pleased to be able to enhance the listening experience of our loyal audiences and to provide better branding for both Bonneville’s brands and those of its advertisers,” said Darrell Brown, President of Bonneville International. “This partnership with Quu across Bonneville’s markets positions us well to take advantage of new opportunities in the automobile and beyond.”
“Bonneville has an impressive heritage of community service and a great reputation for having an authentic relationship with its audience,” said Steve Newberry, CEO of Quu. “We’re pleased to empower all of their stations with Quu as a market differentiator and new tool to stay even more connected with advertisers and listeners.”