Cumulus Media (NASDAQ: CMLS) announces that Columbia, SC, Adult Contemporary station B106.7 (WTCB-FM) will launch a new live and local morning show on Tuesday, January 7th. “The Midlands Morning Show” will feature on-air hosts Kaylin Mozdzen and Leo “LB” Baldwin and can be heard Monday through Friday from 6:00am-11:00am.
The new program, which is the first live and local morning show to be heard on the station in seven years, will deliver a fresh local flavor, hometown perspective and high energy to morning drive in Columbia.
Kaylin Mozdzen is the 2024 South Carolina Broadcasters Association Radio Personality of the Year. In addition to her new role as Morning Co-Host, Kaylin will continue as Midday host for B106.7 weekdays from 11:00am-4:00pm, where she has entertained Columbia’s at-work crowd since January 2023. She has previously co-hosted a popular morning show in Utica-Rome, NY.
Morning Co-Host Leo “LB” Baldwin is also Program Director and Operations Manager for Cumulus Columbia. He moves to mornings on B106.7 from afternoons (4:00pm-7:00pm), which he has hosted since June 2023. LB previously anchored mornings in Honolulu, HI.
Tammy O’Dell, Regional Vice President/Market Manager, Cumulus Columbia/Florence, said: “We’re excited to launch this vibrant morning show for the Midlands audience. Kaylin and LB will bring energy, fun, and great music LIVE and LOCAL for our B106.7 audience every morning. It’s a great way to wake up in the Midlands and an excellent opportunity for our local business community to connect with this audience.”
