Harlem’s historic Apollo Theater is about to increase its presence across TV, film, podcasts, publishing and event platforms after signing for representation in all areas with UTA, according to The Hollywood Reporter.
The cross-platform deal will see the historic gathering place for New York City’s African-American community seek to amplify its longstanding cultural influence. Once a destination for R&B acts such as Sarah Vaughan, Billie Holiday and James Brown, the Apollo recently teamed with Amazon Studios for the third season of “The Marvelous Mrs. Maisel,” produced a concert following COVID-protocol that featured Wyclef Jean, and adapted Ta-Nehisi Coates’ memoir Between the World and Me as a stage play that has since been produced as a TV special for HBO.
In 2019, the Apollo granted an exclusive license for its iconic Amateur Night to Yoshimoto Kogyo Co., the largest entertainment company in Japan, expanding the program’s reach worldwide.
“I look forward to working with UTA to amplify the Apollo’s influence and the artists we champion, while introducing the non-profit theater’s mission and programming to an even broader audience,” Apollo Theater president and CEO Jonelle Procope said in a statement.