Arbitron Boosts Ratings for Cell-Phone-Only Households
Arbitron accelerates plans to boost cell-phone-only household sampling to 15% by Spring 2010, targeting improved audience measurement for 18-34 demographics....
Tag : radio ratings
Stations Boost PPM Power With Arbitron Urban Sales Clinics
Arbitron launches Urban Sales Clinics for radio stations transitioning to PPM measurement. Free webcasts and in-person training help urban format stations boost ratings power....
Arbitron Launches Portable People Meter in Five Markets
Arbitron commercialized its Portable People Meter radio ratings service in five new markets including Tampa, St. Louis, Denver, Baltimore and Pittsburgh in September 2009....
WHAT? Rickey Smiley Moves to Atlanta: PPM 18-34 For Atlanta
Rickey Smiley moves to Atlanta radio market to compete with Steve Harvey and Frank & Wanda. V103's Frank & Wanda dominates all demographics with 20.6...
Arbitron PPM Flawed for Minority Stations: Investigation
House Committee investigation confirms PPM system flaws affecting minority radio stations. Urban stations like KJLH were right about systemic sampling problems....
Arbitron PPM Flawed for Minority Radio Stations
House Committee investigation reveals significant flaws in Arbitron's PPM rating system, with underrepresentation of minority listeners affecting urban radio stations. The system shows persistent sampling...
Coleman Insights Debuts PPM Study of Top Radio Stations
Coleman Insights debuts study on high-performance radio stations using PPM data at NAB Radio Show. Research analyzes 850 stations across 20 markets....