Disney, Universal Studios and Others Support MusicHelpsHeal.org, Students from Puerto Rico/Virgin Islands
New Poll: Music Listeners Across All Demographics Flocking to Internet and Streaming Services
Artists Left Behind as Outdated Copyright Laws Fail to Keep Up With Evolution in Music Listening HabitsAccording to a new Morning Consult survey, the music industry is viewed as one of the most rapidly changing industries in the last decade with streaming services and YouTube being used by large majorities of listeners, and especially popular among millennials (ages 18-34), African American and Hispanic adults. Younger adults are driving the change in how listeners consume music with almost 80 percent of millennials and 76 percent of adults ages 35-44 saying they use streaming services to access music. Interestingly, more than half of adults ages 45-64 and one-third of adults 65 and older also say they use streaming services like Pandora, Spotify, Tidal, and Apple Music. “This research confirms what the market clearly shows, that digital services are where we now turn for music,” said musicFIRST Executive Director Chris Israel. “The music ecosystem is thriving from rapid innovation that has enabled access to virtually any song from any device at any time. Now we must seize the moment to make sure the rights of music creators are respected across every listening platform and change the outdated copyright laws that govern music to reflect this modern era.” More than 75 percent of the 2,201 adults polled last month believe the internet is important to a thriving music industry, with nearly 40 percent reporting higher usage of online streaming services than five years ago. The survey also found that YouTube continues to grow in popularity with:
- More than 50 percent of all adults who use YouTube to access the music, including 1-in-2 adults in rural communities and 63 percent in urban communities;
- 40 percent of adults who report using YouTube for music more than they did five years ago; and
- 73 percent of millennials who use YouTube to listen to music.
- 65 percent of all adults;
- 82 percent of millennials;
- 60 percent of adults living in rural and 69 percent of adults living in urban communities; and
- 69 percent of non-white adults ages 35 and older; and
- 56 percent of white adults ages 35 and older.
Lexus Releases Extended Version of Super Bowl Spot with Marvel Studios' "Black Panther"
2018 Lexus LS 500 F SPORT Stars Alongside Chadwick Boseman as Black Panther; Spot Features Song "Legend Has It" by Run the Jewels
Lexus will once again be participating in advertising's biggest day of the year with a commercial in Super Bowl LII on Sunday, Feb. 4. Today, the brand has released a 60-second extended digital version of the ad, which was created in partnership with Marvel Studios' highly anticipated film "Black Panther," opening in U.S. theaters Feb. 16. The spot, "Long Live the King," pairs the flagship luxury performance sedan 2018 Lexus LS 500 F SPORT with the Black Panther, played by Chadwick Boseman, and can be viewed here. A 30-second version of the ad will air during the third quarter of the Super Bowl.
The high-impact story in "Long Live the King" revolves around the character of T'Challa in his role as Black Panther recovering stolen vibranium, the mythical ore found only in the Black Panther's home of Wakanda, and his nearly simultaneous need to represent his country as king at a world leadership conference. The Lexus LS 500 F SPORT is the only vehicle both powerful and luxurious enough to keep pace with a Super Hero and escort a king. With appearances by the country's elite bodyguards, the Dora Milaje, and unexpected help from Wakanda, "Long Live the King" will engage fans of the Super Bowl and "Black Panther" alike. The Lexus LC 500 luxury performance coupe used in the film also has a cameo.
"There is an authentic match between the duality of both the Black Panther and the LS. The spot utilizes the Black Panther's life as a Super Hero and as royalty to show the two sides of the LS: performance and luxury," said Cooper Ericksen, Lexus vice president of marketing. "The stars aligned for this Super Bowl spot, with Lexus launching our flagship sedan and audiences primed for Marvel Studios' highly anticipated release 'Black Panther.' Uniting LS with Black Panther on advertising's biggest stage was an opportunity we couldn't pass up."
The song "Legend Has It" by Run the Jewels, with its driving beats and "step into the spotlight" lyric, provides the perfect soundtrack for the action as the Black Panther and the LS 500 F SPORT make their thrilling debuts. The song, also used in the first trailer for the film, is from the album "Run the Jewels 3," which debuted at # 1 on Billboard's Top R&B/Hip-Hop Albums chart for the physical release.
"This spot feels beautifully cinematic from start to finish," said Mindy Hamilton, Marvel's senior vice president of global partnerships and marketing. "With a character as important as Black Panther and a brand as iconic as Lexus, we knew that we had to rise to the occasion by creating something unforgettable. It's a climactic moment for all of us as we come together to celebrate this wonderful collaboration and enjoy the big game."
"Long Live the King," directed by Samuel Bayer, incorporates actual footage from the film-notably, of Letitia Wright as T'Challa's sister, Shuri-and features many of the film's actors, including the Dora Milaje team of Wakandan special forces: Janeshia Adams-Ginyard, Marija Abney and Zola Williams. The ad was shot using only original costumes and gear from the film, including the Black Panther/King T'Challa outfits, Dora Milaje battle suits and vibranium canisters. Even the film's fight choreographer, Jonathan (JoJo) Eusebio, was engaged to stage the spot's fight scene. It features VFX work by Luma, the studio who created Black Panther's suit FX for the film. The ad was shot in downtown L.A. at night using a custom lighting unit.
The Super Bowl spot is part of a robust collaboration between Lexus and Marvel Studios' "Black Panther." It includes the exclusive "Black Panther"-themed event at Comic-Con International: San Diego after-hours last July, and an original graphic novel created with Marvel Custom Solutions titled "Black Panther: Soul of a Machine" introduced at Comic-Con. The entire graphic novel is available to read now online. In October, ahead of SEMA, Lexus unveiled a 2018 limited-edition LC Inspiration Series production car available for purchase in Spring 2018, and a custom concept coupe dubbed the Black Panther Inspired LC. In addition, a co-branded Marvel Studios' "Black Panther" Lexus TV spot debuted Jan. 22. Lexus' collaboration with Marvel Studios and the creation of the two spots are being executed by Lexus' multicultural agency, Walton Isaacson.
This marks the fourth time Lexus has appeared in the Super Bowl. "Long Live the King" follows Lexus' 2017 Super Bowl ad "Man and Machine," as well as spots in the 2015 and 2012 games.
2016 RADIO SHOW TO LIVE STREAM SELECT SESSIONS
The following sessions at the 2016 Radio Show will be streamed live and archived at www.radioshowweb.com for viewing anytime, anywhere. The Radio Show is produced by the Radio Advertising Bureau (RAB) and National Association of Broadcasters (NAB). All sessions are in Central Time (CT).
Wednesday, September 21, 9:00 a.m. – 11:15 a.m.: Sales Consultant Series: Grow Your Business With Big Thoughts and Quick Wins
Wednesday, September 21, 11:45 a.m. – 1:15 p.m.: Radio Show Luncheon(sponsored by NextRadio): NAB President and CEO Gordon Smith will appear in conversation with DTS, Inc. Chairman and CEO Jon Kirchner, followed by the presentation of the National Radio Award to Don Benson, former president and chief executive officer of Lincoln Financial Media Company.
Wednesday, September 21, 1:45 p.m. – 2:30 p.m.: Panel: Why Great Creative Matters - Driving Results and Engagement Up
Wednesday, September 30, 2:45 p.m. – 3:34 p.m.: Panel: Beyond the Spot
Wednesday, September 30, 4:15 p.m. – 5:15 p.m.: Wednesday Headliner: Cutting Edge Trends in Marketing (sponsored by vCreative): Renowned financial expert Dave Ramsey will provide an inside look into the marketing prowess that has driven his business ventures and will appear in conversation with John Rich of the country duo Big & Rich regarding the development of Rich Marks branding firm.
Thursday, September 22, 7:30 a.m. – 9:00 a.m.: Advertiser Breakfast(sponsored by Katz Radio Group), with LifeLock, Hubbard Radio, Bobby Bones and Kevin Griffin
Thursday, September 22, 9:30 a.m. – 10:30 a.m.: Panel: Selling Beyond CPP – Learn What Advertisers and Agencies Really Need From Their Media Partners
Thursday, September 22, 11:15 a.m. – 12:15 p.m.: Panel: Perception vs Reality - The True Power of Radio
Thursday, September 22, 2:15 p.m. – 3:15 p.m.: Panel: Radio Data Attribution - Keeping Pace with the Evolving Advertiser
Thursday, September 22, 3:30 p.m. – 4:30 p.m.: Panel: Radio – the Local Media Company of the Future
Friday, September 23, 9:00 a.m. – 11:00 p.m.: Music & Mimosas - FridayMorning Sign-Off (select portions)
RadioShowWeb.comAll streamed sessions will take place at the 2016 Radio ShowOmni Nashville HotelNashville, TN
Music Business Empowerment Conference in Atlanta, GA March 13th-15th
~Empowering the music leaders of tomorrow~
A PREMIER MUSIC AND ENTERTAINMENT CONFERENCE
Music industry veterans Arlinda Garrett, Lester Pace and Kelby Cannick introduce the first annual Music Business Empowerment (MBE) Conference Friday, March 13th through Sunday, March 15th, 2015 at the Holiday Inn & Suites Atlanta Airport North in Atlanta, GA. The curated 3-day experience will serve as a platform to edu-tain (educate and entertain) artists, emerging producers, managers, executives, entrepreneurs and other industry aspirants on the changing dynamics of the music business.
With conference subjects ranging from how to prepare for an interview, to how to properly submit your music for radio airplay, theMBEC will offer attendees a variety of networking and learning opportunities. Featuring a red carpet meet and greet, fashion show curated by celebrity stylist Middleman Fresh, an awards dinner and gala, as well as panel discussions and showcases all held in the music mecca of the south, attendees have the unique opportunity to plug into the creative energy of the city. “I’ve had this idea for quite some time and am thrilled to be able to leverage the professional relationships I’ve established over the years to give back to the community,” says event CEO and founder Garrett. “It’s an honor to have some of the most influential people in music and entertainment share their knowledge and inspire thought-provoking discussions on the evolution of the industry.”
Confirmed speakers include, Juliette Jones (EVP of Urban Promotion, Atlantic Records), Gregg Smith (Director of Writer/Publisher Relations, SESAC), Azim Rashid (SVP of Urban Promotion, Capitol Records), Dr. William Ashbourne (Professor of Law and Music Business at Alabama State University) and Kendall Minter Esq. (Professor of Copyright Law and Publishing at Georgia State University) and celebrity beauty and fashion photographer Drexina Nelson. Additional conference festivities include a new artist showcase, media mixer and membership drive for The Recording Academy. MBEC is proud to have partnered with sponsors SESAC, Coming Attraction Promotions, Colonel Loud, S.T.P. Entertainment and No Payne No Gain Management.
Garrett, an entertainment powerhouse whose career spans over three decades in the radio and marketing sector, has helped to mold the pioneering careers of artists such as Master P, Ice Cube and Jay-Z. The conference provides attendees the opportunity to see and be seen.
For more information logon to www.MBEConference.com
CBS RADIO AND CBS LOCAL DIGITAL MEDIA LAUNCH PODCAST NETWORK “PLAY.IT®
New Network Includes On-Demand Audio from Well-Known Personalities,
Experts and Brands Including CBS RADIO’s Award-Winning Stations, “48 HOURS,”“60 MINUTES,” Deadspin, Foursquare, Vox, Simon & Schuster and more
NEW YORK, N.Y. – Jan. 7, 2015 – CBS RADIO and CBS Local Digital Media today announced the launch of Play.it®, a new podcast network that brings together digital-exclusive programming from major brands and publishers as well as content from CBS RADIO shows on demand. Play.it offers more than 300 premium content podcasts at launch, including podcasts from well-known CBS RADIO personalities like Boomer Esiason & Craig Carton, Carson Daly, and Kevin & Bean, as well as content from leading news, lifestyle, sports and media brands including 48 HOURS, 60 MINUTES, CBS Sports Radio, Vox, Deadspin, Simon & Schuster and Foursquare, among others.
Play.it is now available online at www.Play.it and through a mobile-optimized site for streaming across devices. Podcasts are available to stream or download and Play.it series are also available across CBS Local Digital Media’s properties – including Radio.com, the Radio.com App, CBS Local sites nationwide and the CBS Local App – and are distributed across TuneIn’s site and apps, as well as on iTunes. The Play.it podcast network will also be available on CBS RADIO’s HD radio stations in select major markets in the coming months.
“Spoken word has proven to be one of the most compelling forms of entertainment for generations of listeners,” said Dan Mason, President and CEO, CBS RADIO. “The rise in popularity of these programs should come as no surprise as technology continues to advance, providing consumers the flexibility to listen on their own terms. We are committed to expanding our content and growing our audiences, and Play.it will highlight the expertise and creativity of CBS RADIO talent, with the promotional resources of 117 stations behind it.”
“The demand for on-demand audio content is huge, with tens of millions of people and growing listening to podcasts each month, yet this content currently has been spread across multiple sites and services,” said Ezra Kucharz, President of CBS Local Digital Media. “With the launch of Play.it, we aim to bring consumers a unified, easy-to-use platform featuring the best podcasts from not only CBS brands but other major brands, personalities and publishers, as well.”
Play.it’s focus on premium podcast content spans every major category, including news & information, sports, entertainment & lifestyle, comedy, health & wellness, business, culture, and more.
At launch, podcasts on Play.it include:
- News & Information: CBS News programs 48 HOURS and 60 MINUTES, Vox Podcast with Ezra Klein, and Foursquare CEO Dennis Crowley
- Sports: “Tailgate Fan: The Podcast,” CBS Sports Radio, Impact Wrestling analyst and three-time world champion TAZ
- Entertainment & Lifestyle: Danny Bonaduce, “Man Cast Weekly,” Robert Wuhl, “Parenting Bytes” with family tech expert Rebecca Levey, Simon & Schuster’s “XOXO After Dark” and “Read Before Eating,” and home improvement icon Bob Vila
- Comedy: Comedians Robert King and Michael Blaustein
- Health & Wellness: Dr. Michael Breus, Zhena’s Gypsy Tea founder and Simon & Schuster author Zhena Muzyka, world renowned fitness trainer and motivator Shaun T, and motivational and inspirational speaker Rolonda Watts
- Business: “All Business with Jeffrey Hayzlett,” “UnPodcast” with Scott Stratten & Alison Kramer, and technology with The Met’s Chief Digital Officer Sree Sreenivasan
- Society & Culture: “Real Housewives of New York” star Sonja Morgan, Chef Pace Webb
- Plus content from CBS RADIO programs, including: KROQ’s “The Kevin & Bean Show,” WJFK’s “The Junkies,” KAMP’s “Mornings with Carson Daly,” WFAN’s “The Mike Francesa Show” and “Boomer & Carton,” WCBS’s “CEO Radio with Ray Hoffman,” and more.
Play.it is advertising supported and uses the latest in dynamic ad insertion technology as well as native and sponsorship advertising. Brands will be able to buy campaigns across platforms in a simple one-stop-shop manner including over-the-air, live streaming and podcasts. Additionally, brands will be able to deliver targeted messaging to specific fans of a particular show or across the entire network of hundreds of programs.