Philadelphia, PA. – On Sunday, January 11, 2009 WPHI, 100.3 The Beat will pick up the pace every evening at 10:00 PM Sunday thru Thursday. In a bold move 100.3 The Beat will no longer slow down the music at 10:00 PM like many of its Philadelphia competitors. The mission is to be younger, more vibrant, interactive, and up beat without ignoring the strong R&B ballads.
Night Show host Kendra G and DJ Touchtone have gone their separate ways. DJ Touchtone will now host his very own show Å“The Touchdown with DJ Touchtone hit the air Sunday, January 11 at 10:00 PM. The follow evening at 6:00 PM Å“Live with Kendra G will kick off and feature a daily mix from DJ Mil Matik.
This move was not possible without some subtraction. The nightly R&B based show Å“Loveland will no longer air on WPHI, 100.3 The Beat. WPHI Operations Manager, Elroy Smith says this about the line up change, Å“This is a very exciting and competitive time for 100.3 The Beat. Both Kendra G and Touchtone did an incredible job as a team from 6p-10p. Allowing them to shine individually will give this Radio Station a huge injection. Since every urban Radio Station in Philly is slow at 10P we wanted to be different. We believe this move allows us to be hip, vibrant, young and fun; we are destined to raise the bar .