Rebecca “Dimplez” Ijeoma has been named Senior Vice President of Digital Marketing and Content Development at Capitol Music Group (CMG), the company has announced.
In her new role, Ijeoma will co-lead the company’s digital department alongside CMG Senior Vice President, Digital Strategy, Business Development & Operations, Nicholas Osborne. She will also oversee a team of digital marketers, content leads, strategists, and social media managers to develop and execute plans to incorporate CMG artists into the “cultural conversation” through internet and social media strategies, says CMG.
Dimplez’ appointment marks her return to CMG, where she served as Director of Digital Marketing from 2017-2018. For the past four years, she has lead her own highly successful marketing agency, IJEOMA.
Ijeoma will also aim to strengthen marketing collaborations with digital and social media partners and will focus on direct-to-fan engagement and commerce on a marketing campaign level.
Commenting on her return to CMG, Dimplez said, “Capitol Records was the first major-label I ever worked for, so this is a full-circle moment for me. Capitol Music Group has always represented the superstar artists that impact music for generations to come, and I could not be more excited to be rejoining the team! I want to thank Michelle Jubelirer and Arjun Pulijal for this opportunity — I’m honored to be part of the label’s next chapter while working with the absolute best in the business.”
Eva’s Corner: Too Opinionated On Social Media?