RCA Records today announced the appointment of Carolyn Williams to the newly created role of Executive Vice President. Williams will work with RCA’s executive team to oversee the company’s artist and label brand management and marketing operations.
RCA’s marketing, brand partnerships and touring and events departments now will report to Williams and she also will co-lead the newly created creative and content development team.
Additionally, Williams will continue to lead RCA’s Diversity, Equity and Inclusion initiatives where she will drive larger activities at the label and within the broader music industry.
Most recently, Williams served as RCA’s Executive Vice President, Marketing where she oversaw a team working with RCA’s roster of artists across every genre.
More specifically, she served as the marketing lead for Jazmine Sullivan, H.E.R., Chris Brown, SZA, Alicia Keys, D’Angelo, BROCKHAMPTON and Childish Gambino who have all garnered multiple #1 records, chart breaking records as well as award nominations and wins.
Williams is an active member on the Executive Committee for the She Is The Music organization and is Co-Chair of the NY Chapter. She is also a co-founder of The Spark, an RCA Records quarterly thought leadership program created to generate ideas and conversation on a variety of topics with a mission to keep the company continuously connected and learning together. In 2020, she played an important role developing Sony Music’s YOUR VOICE, YOUR POWER, YOUR VOTE initiative and the first part of the Know Your Worth campaign.
Williams is also the Executive Sponsor for RCA’s Black Music Action Committee, an internal group of employees of color whose mission is to continue the label’s actions around diversity, equality, inclusion, mobility policies and social justice as well as in the broader music industry.
She also led the charge on RCA’s Black History Month campaign (themedThe Black Family), which consisted of a variety of activities including a partnership with World Central Kitchen helping to shine a light on black-owned restaurants and chefs.
Williams has appeared on multiple industry lists including Billboard’s Women In Music, R&B/Hip Hop Power Players and Change Agents list as well as Variety’s Women’s Impact Report (NY) and has served as a juror on the Clio Music panel.