Grammy Winner Andreao “Fanatic” Heard Joins NASTRAQ as Director of A&R
In recent years, there’s been a significant shift in the music industry landscape with technology playing a key role. One such innovation is NASTRAQ, a platform aiming to revolutionize the industry. A notable development occurred when Andreao “Fanatic” Heard, a Grammy-winning producer famed for his work with artists like Lil’ Kim, Will Smith, Notorious B.I.G., and Beyonce’, joined the NASTRAQ team as the Director of Artists and Repertoire (A&R). This appointment, coupled with the music industry’s transformation, promises exciting developments for artists and fans alike.
Fanatic’s Role and Impact on NASTRAQ
In his role as Director of A&R, Fanatic is tasked with overseeing all production and contributing to artist development. His wealth of experience, from music production and songwriting to licensing and understanding publishing agreements, uniquely positions him to influence key artist decisions. NASTRAQ’s commitment to artist-centric approaches is expected to disrupt the industry, providing a platform for both indie and signed artists to gain better control over their music and revenue streams.
Industry Perspectives on NASTRAQ
Kamil Grzych and Kevin Amerson, key figures in NASTRAQ, highlight the importance of having a Grammy-winning producer like Fanatic on their team. They believe his presence will streamline the process of identifying quality music amidst the rising tide of content, ensuring the platform remains artist-focused.
NASTRAQ’s Vision for the Future
Fanatic shares NASTRAQ’s vision of creating a new breed of artist: the ‘Renaissance Artist.’ These artists, bridging the gap between signed and indie, will have more knowledge about the music industry, more control over their work, and access to various revenue streams such as music, merchandising, licensing, performances, and distribution. NASTRAQ’s commitment to enabling these Renaissance Artists signifies a refreshing disruption in the music industry.
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