MICROSOFT LAUNCH ANNOUNCEMENT: MUSIC X TECHNOLOGY

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“Technology is a big part of what we do as a band and what we use, and just creates a real experience for our fans.” -
“Technology is a big part of what we do as a band and what we use, and just creates a real experience for our fans.” –
Today marks the official launch of Music x Technology, an online destination for new ideas at the intersection of music and technology, curated by Microsoft at microsoft.com/musicxtech. Monthly content will feature new artist collaborations with behind­-the-­scenes access on how the music experiences came to life through technology. Focusing on the ideas at the intersection of music, art and technology, Music x Technology provides users to discover forward-thinking artists who are using Microsoft technology to transform the way we create and experience music.To kick off the platform is a new interactive photography project which profiles forward­-thinking musicians who have created compelling performances and innovative work using Microsoft technology. Shot by Satellite Lab founder and artist Carlo Van de Roer, the portraits are a homage to Microsoft’s recent creative collaborations with critically acclaimed DJ/producer Matthew Dear, electronic pop duo Phantogram, and electronic music band Neon Indian.“Photography and music have a long history. With making these portraits, we wanted to think about the relationship between these musicians and an audience — with technology as the conduit for that relationship.”- Carlo van de Roer from Satellite Lab“Music and technology are very interconnected. The music that I make is very technology-based, it always has been. My music changes as computers get faster, smarter, quicker and creatively try new things.”-“Technology is a big part of what we do as a band and what we use, and just creates a real experience for our fans.” -“To go from the initial paradigm of just person on a stage with their instrument, to this morphes experience — where it’s partly theatre, partly cinematic, partly musical … it’s cool to go to a show and not just have the expectation that it’s that one thing.” – Alan Palomo of Neon IndianVan de Roer created the visual portraits using a high­speed cinema camera to freeze a moment of time with light sources moving at over 10,000 feet per second. This technology creates the ability to control the movement of light sources and the movement of the scene as independent variables.The result of the project is a series of interactive portraits in which the viewer can become participant by controlling and moving light sources within the image—enabling them to explore and discover the content, context and details of a moment in music performance. This interactive photography project is just one of the many collaborations that explores how Microsoft technology can inspire a new generation of artists, musicians, creative technologists and their passionate and engaged fans.