M.C. Richardson, a prominent figure in the American media landscape and founder of the United Minority Media Association (UMMA), has passed away at the age of 86. His contributions to the Kansas City media scene and advocacy for equity and representation have left a lasting impact on the industry.
Founded in August 1974, UMMA emerged as a leading organization in the Kansas City area, focused on advancing opportunities for individuals of color in both broadcast and print media. Under Richardson’s leadership, UMMA became an affiliate of the National Black Media Coalition, reinforcing its mission to amplify diverse voices that had previously been marginalized.
Richardson was also known for his role as a radio host on Kansas City’s community station, KKFI, where he helmed the program “Guess Who’s Coming to Kansas City.” His show provided a platform for discussions on culture, leadership, and community engagement, featuring notable guests from various sectors, including local political and sports figures.
In addition to his work in radio, Richardson founded and edited City, Inner and Outer Magazine, which served as a vital resource for informing and uplifting the community. His legacy is characterized by a commitment to representation and advocacy, influencing media spaces well beyond Kansas City.

