Key Networks, a next generation syndication company serving the radio industry, announces that it has entered into an exclusive agreement with Bloomberg Radio to manage all network advertising sales, affiliate sales and marketing for the world’s only global 24-hour business radio network. The agreement is effective beginning October 26, 2020.
As a leading provider of radio business news in the U.S., Bloomberg Radio’s signature Daybreak shows cover the morning hours of each part of the world, anchored from Bloomberg’s studios in New York, San Francisco, London, and Hong Kong. Throughout the day, Bloomberg Radio delivers in-depth coverage of the financial markets coupled with insightful interviews with influential newsmakers, analysts, and company executives. In addition to its engaging full-length business shows, Bloomberg offers short-form reports ranging from “Money Minutes” to “The Business of Sports.”
Rob Koblasz, CEO, Key Networks, said: “Bloomberg is undeniably the gold standard in business news, and we are thrilled to deliver access to Bloomberg’s unmatched global business news resources to radio stations across the U.S. With 2700 journalists and analysts in more than 120 bureaus, the quality of their network products for local radio stations is clear. We look forward to growing with Bloomberg Radio as we help grow their network.”
Al Mayers, Global Head of Bloomberg Television and Radio, said: “We are excited to partner with Key Networks to grow Bloomberg Radio’s affiliate base and to work together on new opportunities that will benefit listeners, advertisers and stations. With Bloomberg’s unparalleled resources and Key Network’s world-class team of affiliate and ad sales professionals, it’s an unbeatable combination for radio stations in markets of every size.”
Bloomberg Radio can be heard on its four flagship radio stations in New York, Washington, D.C., Boston, and San Francisco. Bloomberg shows and short form reports are also heard on over 300 top radio stations across the United States, including leading all-news radio stations in major cities from coast to coast. In addition, Bloomberg Radio can be heard nationally on SiriusXM satellite radio channel 119, and internationally streaming live at www.bloombergradio.com and via the Bloomberg Radio+ mobile app.