Key Networks Brings Esports Features to Sports and Music Stations Through Partnership With Beasley Media Group

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Key Networks To Distribute Beasley's Daily ESports Segments - RadioInsight

Key Networks, a next generation radio syndication company, announces that it will offer to radio stations across the U.S. the esports features Quick Hits and Game Pop through a partnership with Beasley Media Group. Esports Quick Hits (for Sports stations) and Game Pop(for music-oriented stations) deliver high energy, entertaining video gaming and pop culture content that ties esports to the traditional sports world by keeping listeners up to date on the latest esports and pro-gaming news.

Both are available now through a minimum of five 30-second segments each with a 30-second network spot for airing Monday through Friday from 6am-7pm. Quick Hits and Game Pop are produced by Benztown, and are upbeat, relatable, and easily sponsorable for both sports and music stations as a primetime benchmark feature.  

In addition, SportsMap Radio will be running the feature on over 100 U.S. stations on the SportsMap network four times a day every Monday through Friday.   

Esports and video gaming is one of the hottest and fastest-growing sectors of the sports and entertainment industries. As the younger market continues to migrate its entertainment interest to gaming and esports, stations can deliver short-form, easy to understand, entertaining audio content segments that will turn every sports enthusiast or pop culture fan into a video game-savvy tastemaker. With 600 million viewers watching esports, and 79% of esports fans falling under the age of 35 – including 1/3 of all men aged 18-34 spending more time playing and watching video games than watching TV – esports is on the brink of passing the NFL in terms of fan popularity, and video gaming is now displacing Pop Warner Football, Youth Hockey and Little League.  

Caroline Beasley, Chief Executive Officer, Beasley Media Group, said: “Beasley Media Group and our Beasley Esports division couldn’t be more excited about this new partnership! Key Networks is very aligned with us on developing and distributing next-generation content that reflects the growing popularity of digital sports.” 

David Gow, CEO, Gow Media, owner of SportsMap Radio, commented: “Esports is an exciting, high growth content category. We are excited to partner with Beasley and Key Networks to add this high-quality content to our SportsMap Radio Network. We are confident our affiliates and audiences will enjoy the feature.” 

“Airing Quick Hits & Game Pop is a great short-form way for our P1’s to discover and embrace the cool, exciting personalities and happenings in the exploding esports and video gaming space—which keeps our audiences relevant, illuminated and ahead-of-the-curve,” cited Mac Edwards, VP & Market Manager, Beasley Media Group/Detroit, representing a few of the many stations presently carrying the Esports Network. 

Dennis Green, Chief Operating Officer, Key Networks, noted: “Key Networks continues to partner with best-in-class brands, and we are delighted to bring the esports features Quick Hits and Game Pop to stations across the country. Our partners at Beasley Media Group discovered early on that esports appeals to a young audience that continues to grow by leaps and bounds. Now is the time to get on board, as the future for esports is NOW!” 

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