RAB Consolidates Membership, Professional Development
Erica Farber Joins as EVP
Ron Ruth to Shift into Consulting Role
Sheila Kirby Joins CBS RADIO as SVP, Sales Training and Developmen
New York, NY ““ November 14 — The Radio Advertising Bureau (RAB) has announced a consolidation of its Membership, Professional Development and Services units into one group under the leadership of respected and influential radio executive Erica Farber, Executive Vice President, beginning January 1, 2012.
In her new position, Farber, who reports to Jeff Haley , RAB President and CEO, will establish a cohesive and integrated practice across all of RAB‘s Membership, Station Services and Professional Development units. She will work across all industry leadership and teams to shape an organization that provides “˜best in class’ products and services to drive growth for Radio.
“I am thrilled about Erica joining the management team of the RAB,” said Jeff Haley , RAB, President and CEO. He added, “We are at a pivotal time as we look to serve the industry and ensure our product offerings meet the demands of an evolving medium. There’s no better executive for the role than Erica.”
“I am excited about joining the RAB,” said Farber, “I can’t think of a more perfectly suited role to leverage my sales, marketing, programming experience and relationships within this great industry.”
A veteran of the radio and broadcasting industries, Farber most recently was the CEO of the radio consulting and Internet service provider, The Farber Connection LLC, a firm she founded in 2010. During her fifteen year tenure at Radio & Records, Farber held various positions including COO, President, Publisher and CEO.
Farber has held nearly every position in Radio Sales & Management including rising through the ranks at the INTEREP Companies and serving as Executive Vice President/Radio Development Director. During the early years of her career she held positions at KRTH–FM, KABC-TV, and KIIS-AM in Los Angeles . Her radio management career grew quickly when she was appointed General Sales Manager and General Manager of WROR-FM in Boston in the same year. Her success then led to an appointment as Vice President/General Manager of WXLO-FM, In New York.
In 2000, Ms. Farber received an American Broadcast Pioneer Award from the Broadcasters’ Foundation and has consistently been voted one of “The Most Influential Women in Radio” by the readers of Radio Ink Magazine. She currently serves as a Director of Arbitron, Director for the Broadcast Foundation and the Library of American Broadcasting.
Sheila Kirby joins CBS RADIO as SVP, Sales Training and Development and will continue a closely aligned relationship with the RAB.
“Sheila has been an integral partner in the re-shaping of the RAB‘s Professional Development group. Her contribution to developing a premier training organization enables us to take this next step forward,” said Haley. “We’re excited to continue to work with Sheila and the CBS RADIO Sales organization as they leverage the RAB‘s training services and Account Manager CRM sales product.”
Additionally, Ron Ruth has formally announced he will shift to a consulting role for the RAB.
“Ron has been a vital part of the RAB for twenty years and his imprint in the industry is indelible,” said Haley. “We are very fortunate to have Ron’s ongoing involvement as his knowledge and wealth of experience is unmatched.”