PepsiCo’s Frito-Lay North America division today announced the winners of its “Create to Celebrate” Black History Month art contest, which invited consumers to submit an original piece of art celebrating African American achievement in Black History. To celebrate, Frito-Lay will donate $20,000 to the United Negro College Fund (UNCF). The donation, which will help support the future educational needs of artists and students across the nation, was driven by thousands of consumer votes.
“The tremendous enthusiasm and level of engagement our fans have shown in the ‘Create to Celebrate’ Black History Month art contest is truly inspiring,” said Haston Lewis, senior director of marketing, Frito-Lay North America. “Through this contest and our partnership with UNCF, we are honored to contribute to such an important cause and help improve the lives of talented artists.”
From January 13 to February 16, fans nationwide entered an original piece of art celebrating African American achievement in Black History as part of Frito-Lay’s “Create to Celebrate” Black History Month art contest. From there, each eligible entry was featured in an online gallery at www.celebratecommunityarts.com and eligible fans (13 years of age and older) were asked to vote for their favorite piece of art. The top-25 entries that received the most online votes became finalists and the winners were selected by a Frito-Lay judging panel based on artistic talent, creativity and Black History Month relevance. The complete list of 2014 “Create to Celebrate” Black History Month art contest winners include:
Danielle Johnson of Biloxi, Miss. will receive the $10,000 grand prize
Sam Fuller of Dallas, Texas will receive the $5,000 second prize
Alannah Vincent of Dothan, Ala. will receive the $2,500 third prize