Facebook, Inc. (NASDAQ: FB) reported financial results for the first quarter, which ended March 31, 2013.
“We’ve made a lot of progress in the first few months of the year,” said Mark Zuckerberg, Facebook founder and CEO. “We have seen strong growth and engagement across our community and launched several exciting products.”
First Quarter 2013 Financial Summary
In millions, except percentages and per share amounts
Q1’12
Q1’13
Revenue
$ 1,058
$ 1,458
Income from Operations
   GAAP
$ 381
$ 373
   Non-GAAP
$ 485
$ 563
Operating Margin
   GAAP
36%
26%
   Non-GAAP
46%
39%
Net Income
   GAAP
$ 205
$ 219
   Non-GAAP
$ 287
$ 312
Diluted Earnings per Share (EPS)
   GAAP
$ 0.09
$ 0.09
    Non-GAAP
$ 0.12
$ 0.12
First Quarter 2013 Operational Highlights
Daily active users (DAUs) were 665 million on average for  March 2013, an increase of 26% year-over-year. Monthly active users (MAUs) were 1.11 billion as of  March 31, 2013, an increase of 23% year-over-year. Mobile MAUs were 751 million as of  March 31, 2013, an increase of 54% year-over-year.
Recent Business Highlights
Launched Facebook Home, a mobile experience for Android that puts people before apps and makes the phone a more social experience.
Instagram reached 100 million monthly active users in the first quarter of 2013. Launched new advertising products such as Lookalike Audiences, Managed Custom Audiences, and Partner Categories, which help marketers improve their targeting capabilities on Facebook. Continue to invest in our ad serving and measurement platforms:
Partnered with Datalogix, Epsilon, Acxiom, and BlueKai to enable marketers to incorporate off-Facebook purchasing data in order to deliver more relevant ads to users.
Enhanced ability to measure advertiser ROI on digital media across the internet through our acquisition of the Atlas Advertising Suite. Appointed  Susan D. Desmond-Hellmann, M.D., M.P.H., chancellor of the  University of California, San Francisco  (UCSF), to the company’s board of directors.
First Quarter 2013 Financial Highlights
Revenue  ” Revenue for the first quarter totaled  $1.46 billion, an increase of 38%, compared with  $1.06 billion  in the first quarter of 2012. Revenue from advertising was  $1.25 billion, representing 85% of total revenue and a 43% increase from the same quarter last year. Mobile advertising revenue represented approximately 30% of advertising revenue for the first quarter of 2013.
Payments and other fees revenue was  $213 million  for the first quarter of 2013.