Cumulus Media Appoints New Program Director for Beaumont’s Heritage 101.7 KAYD-FM


Cumulus Media (NASDAQ: CMLS) announces that it has appointed veteran Country radio programmer and on-air personality Steve Rixx as Program Director for Cumulus Beaumont’s heritage Country station 101.7 KAYD-FM. Rixx will also be heard on-air in afternoons from 3:00pm-7:00pm on Cumulus Lake Charles, LA, Country station KYKZ-FM (KYKZ-96). He will also be heard on Cumulus Abilene’s 99.7 KBCY-FM. Rixx’s appointment is effective May 2, 2022.

Rixx brings over 30 years of radio programming and on-air experience to his new roles. Rixx started his radio career in his hometown of Lufkin, TX, at Country stations KYKS-FM (KICKS 105) and KJCS-FM (103 The Bull) and at Lufkin Classic Rocker KTBQ (Q107). Rixx then moved to Houston Country station KILT-FM (100.3 The Bull), where he was on-air in middays and afternoons. Most recently, Rixx was Operations Manager and Program Director for Country station 101.7 KSAM-FM and Classic Hits station KHVL (The Lake 94.1 & 104.9) in Huntsville, TX.

Elizabeth Blackstock, Vice President/Market Manager, Cumulus Lake Charles & Beaumont, said: “We are incredibly fortunate to have Steve join our team. His deep experience in the Country format, his knowledge and love for Country music, and true passion for the business make him the perfect fit for KAYD.”

Steve Rixx commented: “I'm excited to begin a new chapter with such an amazing company as Cumulus! Thanks to Elizabeth Blackstock for never giving up on me, as well as Greg Frey, Josh Holstead, and Paula Divello for saying all the nice things. I can't wait to get in the seat and do amazing local things in these great markets!”

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