— First-Ever Sports-Themed “Beats by Dr. Dre” Product Available to Public; Opening Night Launch for High-Performance Headphones Featuring Official Red Sox Insignia —
Beatsâ„¢ by Dr. Dreâ„¢, co-founded by legendary artist and producer Dr. Dre and Interscope Geffen A&M Chairman Jimmy Iovine, and Monster, a global leader in audio/video accessories, are proud to announce they have teamed up with Major League Baseball and the Boston Red Sox organization for the introduction of “Beats by Dr. Dre Red Sox Edition Headphones from Monster.” The new headphones, featuring official Boston Red Sox team colors and insignia, are the first-ever Major League Baseball licensed Beats by Dr. Dre headphones created for a sports team that are being made available to the general public.
High-profile professional athletes have been among the earliest and most enthusiastic supporters of Beats by Dr. Dre headphones. With the official launch of “Beats by Dr. Dre Red Sox Edition Headphones from Monster,” music-loving Boston fans can now show their support for their favorite team while enjoying the dramatically heightened personal music listening experience afforded by the sonically advanced headphones.
For the launch of Red Sox Edition headphones, the Beats By Dr. Dre team, including Dr. Dre, Jimmy Iovine, along with Head Monster Noel Lee and special guests, joined the Red Sox at Fenway Park for an Opening Night announcement. The headphones will be available in regional Best Buy and Apple store outlets and other select retailers for a suggested retail price of $399.95.
