Veteran radio creative specialist Yaman Coskun, Founder and former CEO of Yamanair Creative, is back in the creative saddle with the launch of yaman.AI, a hybrid commercial creative services company powered by humans and supported by AI.
yaman.AI provides radio sellers and branders, including agencies and podcasters, with local-direct-focused creative services, high-impact sales tools, consultations, training, and production from audio to video, and jingles to digital branding packages. yaman.AI will also introduce a first-ever local creative testing feature called yaman.PI (Performance Intelligence), designed to provide scoring and improvement tools for local campaigns.
Yaman is well-known and respected for his decades of work as a leading creative force and pioneer specializing in the artful use of audio to create powerful campaigns that sell. Yaman’s former brands Yamanair Creative, Cash-by-Creative, and SPECbyte have been used widely by the U.S. radio industry since 2008. In 2004, he helped launch The Creative Services Group for iHeart Media.
In 2007, Yamanair Creative launched Cash-by-Creative, followed by the 2014 rollout of SPECbyte, before Compass Media Networks acquired Yamanair Creative in 2017. Coskun’s thousands of success stories in radio span markets of all sizes and stations of all formats.
Coskun noted: “yaman.AI is the first AI-supported creative service designed and spearheaded by an actual group of industry creative vets. It is where the best of artificial intelligence meets the best of human intelligence.
Yes, we provide one of the world’s best self-serve AI spot creation tools. But our prime directive is to provide custom creative campaigns with sales support from my team and myself. That includes me going on virtual sales calls.This is a true partnership – The way we are wired to operate and succeed. It is what Radio needs today.”
Scott Herman, CEO, SHH Media Management, commented: “When we partnered up with Yaman at CBS his creative magic, coupled with his passion, made us a ton of new money. He is the ideal partner for any radio station looking to increase their local direct dollars.”