TikTok is making waves in the European music scene, claiming that its platform generated an impressive €1.8 billion for EU artists in 2025. This figure encompasses revenue from streaming, ticket sales, and merchandise, with a notable focus on emerging artists who gained exposure through viral videos.
The data, sourced from a report by Public First, references the IFPI’s ‘Music in the EU 2025’ report and includes calculations based on UK live music spending as a model for EU figures. Additionally, TikTok’s impact is highlighted by Luminate data, indicating that TikTok users spend 27% more on music-related purchases than non-users.
As the platform navigates uncertainty in the U.S. market, it continues to assert its influence in Europe, showcasing the significant economic impact it has on the music industry.