TAYLOR SWIFT’s folklore IS THE FIRST ALBUM IN FOUR YEARS TO SPEND SIX CONSECUTIVE WEEKS AT #1

Standing out as the top-selling record of 2020 worldwide, Taylor Swift’s critically-acclaimed, 5 star album, folkore, has achieved “the longest consecutive run at #1 since 2016” with six straight weeks atop the Billboard 200. 

This success has translated worldwide as the record clinches #1 on three continents. Across the pond, folklore notably became “the only album in the UK to spend three consecutive weeks at #1 in 2020,” and Taylor emerged as “the first international artist since May 2019 to log three consecutive weeks at #1 on the Official Album Chart in the UK. Down under, she became “the first female artist since February 2019 to hold #1 on the Official Album Chart in Australia for four consecutive weeks.” In addition, folklore captured #1 on the Official Album Chart in Ireland for four nonconsecutive weeks and seized #1 for three weeks in Canada.

folklore is nearing 3 million worldwide album equivalents and 2 billion streams in a little over a month. Upon release, it reached #1 on iTunes in 90 countries. These latest achievements follow a series of records set by folklore. During release week, it shattered the global record for first-day album streams on Spotify by a female artist with 80.6 million streams and delivered the most-streamed pop album on Apple Music in 24 hours with 35.47M streams. Additionally, folklore set the U.S. and Worldwide Amazon Music Indie/Alternative Streaming Record. It raised the bar with the biggest first week album streams by a female artist in the UK in 2020 and biggest first week album streams of Taylor Swift’s career in the UK.

The lead single from the album, “cardigan,” debuted #1 on Billboard's Hot 100 and the Global Spotify chart, claiming the most daily Spotify streams in 2020. It also soared to #1 on iTunes song chart and was the most added song at Top 40 and Hot AC radio airplay charts nationwide. The song was also added straight to the A list on BBC Radio 1 in the UK.
 
Taylor Swift is the only artist to have seven albums each sell at least 500,000 copies in a single week (FearlessSpeak NowRED1989reputationLover and folklore). She is also the first and only female artist in the 21st century to score five #1 studio albums in the UK.  
 
folklore is the ten-time GRAMMY® Award-winning, record-breaking superstar’s eighth album.

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