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Guest Post: “For The Culture” – The Currency of Time

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Black radio personalities, rap radio stations,r&b radio station, hip hop music radio, black female singers Thank you Niecy! I cannot be the only one who feels like there is simply not enough hours in a day most days. Ironically, last week I saw an article on LinkedIn (see my October post on how dope LinkedIn is daily) about the concept of "time scarcity."
"time scarcity - the feeling that you're racing against a clock that SOMEHOW ticks faster EVERY day"
Do you wake up and already feel like you're behind? Running on CP time (btw let's all try a little harder to stop making this a thing in 2020). If you are not aware of what CP time, please refer here. Back to our race. As soon as the alarm goes off, it feels as if you are in a race that has already started. So once awake, you must run extra fast just to stay in it. And this feeling continues each morning, each day, each week. You are constantly playing catch up from the far lane with the wrong track shoes on. This also causes elevated levels of anxiety. We trying to be Flo-Jo, and we looking like a No Go. I cannot be the only one with these days. So.. what is it? What is the real cause for this time lose illusion? After all, it is an illusion. Everyone, every day has the same 24 hours. Time is the greatest equalizer of life. No matter where you live, what you do, how much money you make, or how important you are changes the 24 hours you are given in a day. So why do some of us feel like time is shrinking and others can seemingly save the world with their time? It's all based on how you look at the currency of time. Back in 2011, when the iPhone 4s was new and we were all "Watching the Throne" with Jay and Ye.. a very interesting movie came out called "In Time. " Justin Timberlake was lead and everyone in this new society paid in the currency of time. The rich lived forever because they could afford to, and the poor died young. On the plus, no one aged after 25. Good looking society. If you have not had the pleasure of seeing this flick, you can check out the trailer here. The concept of this movie I thought to be of slight brilliance, definitely a conversation starter. Time is a finite thing, but this movie takes that a step further by giving you an actual number to associate with your time remaining. What would you do if you knew when your clock would stop? What if you could buy more time? What if you knew you never would be able to? How would you use every minute? Unlike the movie, we do not have our number and we do not literally use our time for currency. But time is a form of currency. Every time you open your mouth to talk to someone, you are exchanging time for advice, or knowledge. When you decide to travel, you are investing in expanding your life experiences. When you get home at night and choose to literally spend time with loved ones, you are developing stronger relationships.  The thing about time is, it can be spent on anything, so you have to decide what is each interaction worth? So how do we change this mindset and truly make the most out of our time? Auntie Maxine said it best. #reclaiminigmytime. But are you really? Some helpful tips to get yourself back into reclaiming your time! TIME REALITY: How much time do things actually take? Have you ever thought, this will only take 10 minutes? And next thing you know it's been 30? Sure, me either. Said no one. Most of us tend to underestimate or overestimate tasks daily. This in turn can add minutes or hours to our days that can take away from other tasks or need to do items. Try this:
  • List all the tasks that you start in a day as you go
  • Write down what time you started each task, then what time each one was done
  • Do a quick analysis as to why each task took the amount of time it did, did it take more or less time than you thought, were there distractions that caused tasks to become longer than needed?
One you know how much time certain tasks actually take you can do a better job of scheduling your time. Once you know better, you do better! SETTING LIMITS: Put yourself in timeout! Technology has allowed us to (in theory) get more done in a day. Back in the day (please no one take quick offense, follow me) you had to write real letters, with real stamps, at a real post office. Count the days down and wait to hear back from the recipient. Now we can send emails within seconds and our phones have made us virtually accessible at all times. But on the flip-side, technology (in my experience) has also created a continuous need to be "on." Whether it's for your job, a side hustle, or for personal use, with our phones we can always see, reply, and start new projects in minutes. There is no limit, unless we set them. A really easy way to track how much time you are spending on your phone is by using your phone settings for good. For example, my Apple heads, in your Settings find Screen Time and do a deep dive into your screen usage. Then set limits for yourself per day. Reclaim your time with other things! There are other apps out there to help you know how long you may spend on a particular task, or allow you to take a break from your screen. But this also goes hand in hand with saying no. The time is there, how you use it is on you. If you don't change your daily habits with time, you will always feel like time is slipping away. DOING TOO MUCH: Say YES to NO. The most effective way to gain back your time is to give yourself that time back in the form of less. Say yes to less. I know this can come off a bit "easier said than done" and I have absolutely been a "yes" Queen for years. There are some of us, no matter if you were born this way, learned it or because of your generational background, we naturally volunteer to more than we should. In life, we have been taught or encouraged to take a seat at many tables, raise our hand for every opportunity, and avoid FOMO like the plague. This has made many of us very successful but also kept us in this time scarcity space. A word to the wise, be intentional. Intentional about what you say yes to, and what you say no to. Ask yourself why you are choosing to invest time in this? Many things we do are optional, a choice. So choose wisely.

This wraps up this month's For The Culture message! Until next time. Share. Hustle. Shine. 

PODCAST MEDIA MARKETING REACHES AGREEMENT FOR NIELSEN’S PODCAST LISTENER BUYING POWER SERVICE

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Black radio personalities, rap radio stations,r&b radio station, hip hop music radio, black female singers Today, Nielsen (NYSE: NLSN) announced that Podcast Media Marketing (PMM) has subscribed to Nielsen’s Podcast Listener Buying Power service. Podcast Media Marketing (PMM) is the sales and sponsorship team for many top podcasts in the industry. Nielsen’s Podcast Listener Buying Power service, launched in August, allows clients to profile shows using program titles collected from our subscribers in order to connect specific types of listeners with particular advertisers and specific program-level insights. Only Nielsen, with its extensive Scarborough category database, has this type of advertiser connection with podcasting. Nielsen’s Podcast Listener Buying Power service has an effective sample of over 30,000 respondents, with the ability to capture results for specific programs. It also features insights on podcast listening across 18 podcast genres, over 2,000 retail/plan-to-buy categories and hundreds of advertisers with specific brand names such as insurance companies, automotive, quick-service restaurants, home improvement retailers and more. These easy-to-use reports are generated from web-based software and have a two-time per year data release. "PMM is excited to team up with Nielsen on their Podcast Listener Buying Power service,” said David Raphael, President, PMM. We’ve known the power of podcasting sponsors for a long time, and being able to connect that with Nielsen data behind it will be hugely instrumental in welcoming new sponsors into the space and deepening partnerships with existing sponsors." “We heard from podcasters and agencies that they need analytics about podcast listeners and their consumer habits,” said Bruce Supovitz, SVP/National Audio Services, Nielsen Audio. “That's exactly what this service offers. We are delighted to welcome PMM and their incredible roster of podcast programs to Nielsen’s Podcast Listener Buying Power service. We look forward to providing this highly respected podcast company with insights that will fuel their growth.”

Guest Post: “For The Culture” – Are You LinkedIn?

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Black radio personalities, rap radio stations,r&b radio station, hip hop music radio, black female singers To quote the Queen Lil' Kim, "I been gone for a minute, now I'm back at the jump off." Now, whatever jump off she was referring to, that is not where I am headed. But today does signify a jumping off place for us in the form of a new monthly take on advice, empowerment, and awareness from the inside. Some of you may recall my last venture with Radio Facts, "The Millennial Minute." #RIP to the Millennial Minute. I have decided to remix the name and the content based on where I think the industry needs to go next.  I realized that my two cents on being a millennial in the media was not just for us. It was for the generation before us, the new kids on the block, and for anyone in between. So, here we are. The big mission is to do my small part in changing the landscape of how our industry looks, thinks, and acts as we strive to remain relevant, diverse, and impactful. Simply put, I am talking to my fellow people of color, fellow females,  next generation of media mavericks, and to those who work, employ, and promote us. I am also talking to those who are trying to keep this industry primarily old, male, and white (directly or indirectly). Let's open the dialogue, have a discussion, and come to some resolve. Only by talking about these things do we move the culture of the industry forward. So I present to you, "For The Culture: Share. Hustle. Shine." I am a firm believer that if we collectively share our experiences, use that information to fuel our hustle, we will shine. Now, for the culture can mean various things. Like when we all did it for the culture and decided Wakanda was a real place after seeing Black Panther five times and posting our best IG pics. #WakandaForever. According to the only online dictionary that matters, Urban Dictionary defines For the Culture as the following:
"Do it for the Culture" is usually a statement requesting that someone carry out a specific action for benefit of their shared culture. Used mostly in regards to pop culture.
So as we create a shared culture, united through the media and broadcasting industry, I am choosing to do it "for the culture." Sharing ideas, experiences, and knowledge to create a better all-around industry and a more well prepared diverse talent pool. So today, we start with a basic right of passage for the present workforce... LinkedIn.

Are you "using" LinkedIn or are you using LinkedIn?  By the end of this post, you be the judge.

I will go out on a limb here and believe it's safe to say that if you're reading this, you know what LinkedIn is and in general how to navigate. But this is a judgment free-ish zone, so if not, you can get started here. Essentially LinkedIn is the professional Facebook or IG. It's social media + networking + career-ish that you didn't even know you needed. Personally, I love it for things like their articles and discussions. I can find something daily or weekly that is interesting, relevant, and fed to me based on my circle, my interest, and my field. So, where are you in your LinkedIn journey? If you're new to the site completely or have not updated your profile in the last year or more, start from here. Profile Basics: 
  • PHOTO (not something you pulled from a night out from your IG page when you thought you were cute). The way iPhone's are set up these days, you can ask a friend to be a real friend and get a quality Portrait mode photo shoot. Also, I encourage your photo to look like you. Not some impersonator version of you. Professional, engaging, and current. Current being the most important word there.
  • ABOUT - this is the basis upon which your profile will be viewed. You have limited space to express who you are in summary and what you are doing on LinkedIn. Keep it concise, use keywords, don't make it too wordy, and use language that people can easily understand. They should not be more confused about who you are then when they landed on your page.
  • BE YOU. This is your chance to be yourself, make a great impression, and be remembered. It's ok to add some sugar and spice to your LinkedIn profile. Being professional does not have to equal boring! Especially for our industry!
Best personal uses for LinkedIn:
  • The Basics - your digital resume. Make sure that you fill out as much as you can on your profile. The key here is to continue to update and tweak your profile as you move along in your career. This is a living and breathing profile, don't just set it and forget it. You can an award? Add it. Do you have a promotion? Add it. Make a great speech at an industry event? Upload a clip on your profile.
  • Recommendations & Endorsements - where do you shine? If it's hard for you to brag on yourself, let someone else do it for you. Recommendations or endorsements from former employers, colleagues, clients, etc. show off your skills and expertise in a different way. Never be afraid to ask. If you did an exceptional job, this is the perfect way to showcase your work.
  • Get your career search/switch on - Yes, you can get hired from LinkedIn! You can search and apply to hundreds of jobs directly on LinkedIn. Use your LinkedIn contacts to see who may be currently working at the company you are applying to, see if anyone you know can refer you and reach out to a hiring manager directly. LinkedIn makes it pretty easy to target the right job for you, you can search by location, industry, keywords and more. And better yet, you can save searches and be alerted when something you may like comes up. The app is perfect for all this and more on the go!
What you should not be using LinkedIn for: 
  • Sliding in his/her DM's to attempt a romantic discussion. I mean, what are you attracted too? Their work ethic? How many endorsements they got?  Do I think these things should be brought up in a real dating chat? Yes. Does falling in love with someone include loving their hustle and accomplishments? Sure. But LinkedIn should not be the place to kick off this blind date.
  • Also... if you have been blocked or ditched from all personal social media sites with someone, do not use LinkedIn as a way to slide yourself back in their digital space. I'm on here trying to better myself (minding my own professional business) and here you come trying to hold me back from a blessing. Don't fill up my LinkedIn messages, I need all that space for a new opportunity! Okurrr!

Just my two cents. Carry on. 

Best business uses for LinkedIn:
  • Know your competition - Who are they? Who do they hire? What do they have going on? LinkedIn is an easy way to be professionally nosy as you want to be. You may not be able to walk into a competitor's business asking all kinds of questions or run up on their employers on their lunch break, but you can gently stalk them on LinkedIn. At the end of the day "Competition is a good thing. It forces us to do our best."
  • LinkedIn Ads - Yes, they too have Marketing Solutions. Similar to FB Ads, LinkedIn also has the ability to take your advertising efforts up a notch through the use of targeted ad campaigns across multiple options. Interested? Check it out.
  • Recruitment - Last but NEVER least! I don't need help recruiting, said no one ever, especially in our industry. LinkedIn is a 24-7 digital job fair, it's a party full of potentially qualified and more specific candidates for your company. Companies have just as much responsibility in keeping their profiles updated, relevant and engaging for potential employees. This is your chance to shine, to show who you are as an organization, and brag about what you could offer a potential new hire.
So now you can ask yourself. Are you really using LinkedIn or Nah? If not, you're only a few clicks away from getting back in the game. If you are, keep it up! Until next month, Share. Hustle. Shine. everyone!   

Spotify’s Vanja Primorac Joins UTA

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Vanja Primorac has been hired by United Talent Agency as an executive focused on Music Innovations.

In this newly created role, she will identify and execute marketing, distribution and platform partnership. Primorac previously worked at Spotify, where she was an Artist Marketing Representative. She worked with managers, independent and major labels on streaming strategies and marketing Campaigns. In addition, she helped guide artist connect to their audiences globally. Some of the artists she worked with are J. Cole, Mumford & Sons, AlunaGeorge, Mike Posner and Calvin Harris. Prior to her time at Spotify, she worked with Sean “Diddy” Combs and team to launch Revolt TV.

Streaming Service Plex Partners With TIDAL

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Plex, the global media company, has announced its new partnership with TIDAL to add music service to its app.

This new partnership offers discounted access to TIDAL’s music catalog which has over 60 million tracks and 244,000 music videos for Plex Pass subscribers. The Plex Pass is the company’s own subscription program. In this subscription, subscribers can watch and record from live TV and other premium features and advanced controls. Throughout the past year, Plex has begun to try to be a one-stop app for all your media. They have started to add support for podcasts, streaming TV and a DVR, personalized news and web shows. In addition, Plex has the software to organize your home media collection of movies, TV shows, personal videos, music, and photos. Subscribers can also make their own playlist consisting of TIDAL tracks and personal MP3s. The service also generates music recommendations from TIDAL based on the user’s music library and add more tracks to Plex’s radio. Users can try out the apps through a free trial. But subscriptions plans start at $9.99 per month. The price does drop to $8.99 for Plex Pass subscribers for both existing Plex users and TIDAL subscribers. Plex is also giving TIDAL Premium subscribers access to Plex’s premium music features, including its full mobile app. And for those who pay $19.99 for TIDAL HiFi, gets a free Plex pass. The Plex pass includes perks like Perk’s DVR service and premium library features. Tidal will be available with Plex’s mobile and web app. The app will also be supported on Android TV and Apple TV.

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