Kanye West Net Worth
Kanye West's net worth dropped from $2.5 billion to $410 million by 2024 after losing major partnerships. His wealth stems from music career and Yeezy...
Athletes Foot & Adidas Athlete of the Mic Contest
DYKingz won The Athlete of the Mic contest and performed at Birthday Bash ATL with 21 Savage and other hip-hop stars before 30,000 fans at...
Adidas Reverses Course: Yeezys Return to Sale
Adidas announces plan to sell $540 million worth of unsold Yeezy inventory after ending partnership with Kanye West over anti-semitic comments....
Kanye West Opens Office Next to Adidas to Send Message
Kanye West opened Yeezy offices next to former partner Adidas while holding a low-key Yeezy Season 10 Fashion Show, sending a clear message amid their...
Rickey Smiley Morning Show Covers Adidas Ye Porn Allegations
Adidas launches investigation into Ye's alleged workplace misconduct after employee claims of inappropriate behavior. Da Brat discusses the allegations on radio....
Master P and Baron Davis Discuss Buying Reebok
Master P and Baron Davis are exploring purchasing Reebok from Adidas for $2.4 billion to promote Black ownership in major brands and inspire others....
adidas and Kanye West Launch YEEZY Partnership
adidas and Kanye West announce historic long-term partnership launching YEEZY brand entity for footwear, apparel and accessories. The unprecedented alliance creates the most significant partnership...
Drake Announces Deal with the Jordan Brand
Drake announced at his Portland concert that he's officially joining the Jordan Brand family, marking a major endorsement deal for the rapper....