Skyview Networks welcomed over 300 members of the ad community today to its Upfront 2022 presentation, “Catch the Momentum,” hosted by influencer and celebrity chef, Carla Hall, with special appearances by top network talent. The presentation went beyond what is new and next for the company, exploring the media landscape, changing demographics and new technology to propel the industry forward.
Skyview Networks showcased unique and effective solutions that have been under development and are aimed to create effective multi-level campaigns for clients that go beyond commercials. This included added value elements and impactful integrations, influencers and custom lineups. Also revealed were Skyview Networks’ recent shows and platforms that increase its impression load headed into 2022 and personalities that engage and mobilize audiences.
“We are truly committed to going beyond for our buyers and advertisers, building content, custom lineups and integrations that help them shine and deliver for their brands,” said Jeanne-Marie Condo, Executive Vice President of Skyview Networks. She continued, “With integrity, creativity, and research-driven proposals, we provide unique opportunities that prove results and over the past year, have added even more compelling content and talent for advertisers to leverage.”
Rooted in technology, Skyview Networks also presented the value of its new partnership with Quu, to provide advertisers the engagement and recall of synced text with radio ads in the car dash. This powerful technology will be offered to advertisers January 1, 2022, to significantly increase return on investment for brands, increasing recall by over 63% and further supporting the future success of radio.
Multicultural demographics and the advertising approach to these audiences were a focus of the presentation, which also featured Skyview Networks’ VP of Syndication and Content Development, Rico Colindres. He shared insights that point to the urgency and importance of connecting to these consumers, who make up large numbers of the Millennial and Gen Z generations. “Multicultural is where it is at, but to get in, the price of admission is authenticity! It is why at Skyview, we don’t partner with shows, we partner with ambassadors of their respective communities that are building strong bridges to their audiences—bridges that we would love to walk your brands across.”
“Catch the Momentum” showcased Skyview’s commitment to meet consumers where they are, with meaningful content that resonates and the integral role influencers, audiences and technology play in the success of the industry.
For more information on Skyview Networks, please visit skyviewnetworks.com.