Podscribe has announced the addition of broadcast radio to its cross-channel measurement platform, enhancing its capabilities for advertisers. The new feature, Radio Airchecks, will utilize Podscribe’s existing live-read verification technology to automatically detect and log radio ad placements within the Podscribe dashboard. This integration allows marketers and ad agencies to access radio verification data alongside results from podcasts and social media.
The company is collaborating with a radio monitoring firm to potentially include producer-read ads in the future, although this feature is not yet available. Podscribe aims to provide advertisers with the same level of confidence in radio buys as they have in digital and podcast campaigns, thereby improving reporting and data accuracy for future media planning.
This initiative is part of a broader expansion strategy announced in October, in partnership with the Austin-based marketing agency Right Side Up. The collaboration introduced an attribution tool called Enhanced Radio Attribution, which integrates radio log data into Podscribe’s modeling engine, offering real-time performance metrics and market-level weekly attribution reporting for clients.
Podscribe has outlined an ambitious roadmap for 2026, focusing on rapid innovation and platform expansion to meet the growing demand for precise cross-channel measurement across audio, video, and emerging formats. The company reported over 65 product updates in 2025 aimed at enhancing advertisers’ and publishers’ insights into campaign performance while maintaining transparency.
Upcoming upgrades include expanded international device graphs for improved attribution outside the U.S., enhanced handling of cellular IP data, and more dynamic YouTube modeling. Additionally, Podscribe has introduced a Team Signup feature to facilitate the registration of large teams across companies using approved email domains.
