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NYMRAD’S NEXTRADIO EVENT SHOWCASES THE POWER OF FM RADIO ON MOBILE PHONES

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NYMRAD’S EVENT SHOWCASES THE POWER OF ON MOBILE PHONES —

 

NYMRAD'S NEXT RADIO PANEL.jpgNew York, NY (September 27, 2013) – New York Market Radio (NYMRAD) unveiled NextRadio, the industry initiative to make FM broadcast radio available on mobile phones via a pre-loaded, downloadable app.  The event took place yesterday during Week at the Times Center in New York City.  The game-changing FM radio mobile platform eliminates the costly data-usage fees associated with mobile streaming and features: a buy-button for purchases and coupons, hyper-local geo-targeting opportunities, two-way listener interactive elements, and more.

One of the most talked about events at this year’s , the NextRadio panel was moderated by David Pogue, Technology Columnist at theNew York Times, and included:  David Owens, Vice President, Product, Sprint Corporation; Paul Brenner, Senior Vice President & Chief Technology Officer, Emmis Communications; Joel Klaiman, Executive Vice President & General Manager, Columbia Records; and Joe Riccitelli, Executive Vice President & General Manager, RCA Records.

A ground-breaking arrangement with Sprint led by Jeff Smulyan of Emmis Communications marks the first time a U.S. wireless carrier is making FM broadcast radio accessible on a broad array of its devices.

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