Big moves in the industry as Nathan Duvall launches SyncIt, aiming to reshape electronic music licensing.
Nathan Duvall, a well-known figure in the British music scene and a member of the successful trio Disciples, is making waves with his new venture, SyncIt. The platform seeks to revolutionize music discovery and licensing specifically for electronic music, an area where Duvall has extensive knowledge as an artist and entrepreneur.
SyncIt leverages AI technology to streamline the often complex process of finding and licensing tracks. Duvall emphasizes the challenges artists face in getting their music into the right hands, which inspires the creation of this new platform. “Coming from the artist side, I understand how difficult it is to get our music into the right hands and how disconnected the sync world can feel for creators,” he shared. The platform aims to solve these issues by ensuring that music is not only discovered but that artists are fairly compensated.
The platform focuses on electronic music due to its broad appeal and suitability for visual media in industries such as gaming, fashion, sports, and automotive. Duvall believes this genre’s emotional and versatile nature makes it exceptionally sync-ready, allowing for global reach without heavy reliance on language. However, he also hints at potential expansions into other genres that resonate with youth culture as the platform evolves.
So how does SyncIt’s AI work? Duvall explains that while the technology is not creating music, it enhances the search process. Users can describe the type of music they need in natural language, and the platform will instantly return tracks that match those emotional and contextual requirements. This could significantly speed up the process for brands and music supervisors who typically face challenges in finding the right fit for their projects.
Partnerships are crucial for SyncIt’s growth, and early signs have been promising. Duvall cites collaborations with major brands like Red Bull and Silverstone as indicators of interest from both sides of the industry. These partnerships not only involve licensing tracks but also organizing live events featuring talent found through the platform. Recently, they also contributed to YouTube’s sound library for YouTube Shorts, showcasing SyncIt’s versatility.
As the team grows, Duvall is bringing in key individuals to help scale SyncIt. This includes Patrick Patrikios, noted for his work in sound design, and Ravi Kumar, who plays a significant role in product development. The company is currently in the process of securing seed funding to broaden its reach and refine its offerings.
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Looking forward, Duvall is keen on expanding the platform to include a wider range of music creators while ensuring that it remains a safe and efficient space for artists and catalog holders. He plans to create a dedicated portal for music supervisors, agencies, and brands to facilitate the licensing process. By partnering with various stakeholders, SyncIt aims to become a vital resource in the music industry.