Ingrooves Music Group, one of the world’s leading independent music marketing services and distribution companies, announced today that industry veteran Liz Morentin has been appointed Head of Marketing and Communications at the company.
In this newly created role, Morentin will oversee brand marketing and communications for the company, positioning Ingrooves’ best-in-class expertise and technology to the global independent music industry. Additionally, Morentin will oversee internal, external and B2B communications for the company.
“We have been looking for an executive with the right set of skills to help us shape and lead our marketing and communications efforts and Liz fits the bill perfectly,” said Bob Roback, CEO of Ingrooves. “Her successful track record across a broad spectrum of entertainment companies and her highly honed skills as a storyteller make her a perfect fit for this role and we’re thrilled to have her onboard.”
Morentin commented: “Bob Roback and the team at Ingrooves are at the forefront of modern independent music distribution with innovation and technology driving a network of global music experts that are setting the standard for what independent music distribution should be. I look forward to bringing their story to new audiences as they continue to innovate and expand their footprint globally.”
Morentin’s experience spans multiple sectors including music, television, technology and live entertainment. She most recently served as Executive Vice President of Communications for Paradigm Talent Agency where she oversaw corporate communications for the organization. Prior to that, she was Executive Vice President, Communications and Media at Warner Bros. Records. In 2013 she joined dick clark productions, rising to the position of Senior Vice President of Communications and Marketing, where she developed and executed internal and external communications strategies, as well as overseeing such franchise media properties as the American Music Awards, the Golden Globe Awards and New Year’s Rockin’ Eve. She began her career at Scoop Marketing and has held communications roles at Atomic Pop, Epic Records, Rhino Entertainment, Elektra Entertainment, Arista/J/RCA, and Live Nation Entertainment.
Morentin will be based in Ingrooves Los Angeles headquarters and will report to CEO Bob Roback.