Joyce Wrice Drops Choreo-Filled “Bittersweet Goodbyes” Video


Fresh off the heels of her career-defining NPR Tiny Desk concert, R&B singer-songwriter Joyce Wrice – hailed by Rolling Stone and Teen VOGUE as “a major new voice in R&B” who is “poised to become R&B royalty” – today drops the official video for her Motive EP focus single “Bittersweet Goodbyes”

Co-directed by Juliann McCandless and Ashley Bone, the steamy visual finds the current Proud Family theme song vocalist delivering a show-stopping dance performance featuring choreography by Brian Drake and appearances from Kiana Ledé, ESTA., and Mack Keane who co-wrote and co-produced the track alongside Kaelin Ellis (Lupe Fiasco, Sango, KAYTRANADA). 

Joyce is gearing up to perform two headline shows later this month beginning on February 14th at Bowery Ballroom in New York with support from Courtnie and on February 18th at the El Rey Theatre in Los Angeles with special guest Phabo

The follow-up to her widely praised March 2021 debut album Overgrown, Wrice’s Motive EP features her latest hit “Iced Tea” and finds the singer-songwriter expanding the range and depths of her sound while reuniting with multiple GRAMMY Award winner KAYTRANADA — who produced three of the five songs on the project — in addition to contributions from multi-platinum producer Kaelin Ellis (Lupe Fiasco, Sango, KAYTRANADA), hitmaking Nigerian producer Osinachi (Ciara, Tinashe, Pussycat Dolls), and rising R&B artist Mack Keane (UMI, ESTA, Destin Conrad). Joyce contributes her signature sweet songwriting to each of the EP’s tracks and has enlisted a who’s who roster of R&B’s finest co-writers such as Trey Campbell (Giveon, H.E.R., John Legend) and Miraa May (Jorja Smith, Rico Nasty, Mahalia) to round out the project.

Born to a Japanese mother and Black father, independent R&B singer-songwriter Joyce Wrice delivers a sound that resonates with this generation. Known for her sweet lyrics and distinct tone, the San Diego native’s breakout debut album Overgrown landed on numerous “Best R&B Albums of 2021” lists and solidified Wrice as one of the genre’s most promising stars.

Executive produced by record-breaking, GRAMMY Award-winning songwriter/producer D’Mile (Silk Sonic, H.E.R., The Carters) – winner of the 2022 “Record of the Year” GRAMMY Award and the first artist in GRAMMY history to win “Song of the Year” two years consecutively – the star-studded Overgrown showcases Wrice’s range and versatility effortlessly alongside an impressive A-list roster of collaborators including Freddie Gibbs, Lucky Daye, KAYTRANADA, Masego, Westside Gunn, UMI, and Devin Morrison.  

In support of Overgrown, Wrice gave electrifying live performances as direct support for multiple GRAMMY Award winner Lucky Daye on the entirety of his 26-date North American Candydrip Tour in addition to making her debut at numerous festivals across the U.S. and Europe including Day N Vegas, H.E.R.’s Lights On, Sol Blume, Broccoli City, Cross the Tracks, and Summer Walker’s annual A Hot Summer Night in LA alongside performances by Jazmine Sullivan, Ari Lennox, Saucy Santana, and Doechii.

Following in the footsteps of Solange and Destiny’s Child, Wrice can currently be heard as the theme song vocalist for The Proud Family: Louder and Prouder streaming now exclusively on Disney+.


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