iHeartMedia announced today that Dalena Pajares has been named Vice President of Sales for St. Louis, effective immediately. iHeartMedia St. Louis has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing seven stations comprised of music, talk and news formats.
iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Vice President of Sales, Pajares will manage a team of Account Executives to develop new strategies to help the team outperform revenue and income goals. She will drive results, manage the team’s performance and ensure that her team reaches all budget and developmental business goals. She will report to Libby Nolan, Senior Vice President of Sales for iHeartMedia St. Louis.
“Dalena is an energetic leader who has a passion for helping people and businesses grow,” said Nolan. “Her competitive nature and contagious enthusiasm will be appreciated by all who work with her.”
Pajares joins the St. Louis market from The Center for Sales Strategy, where she most recently served as an Account Executive. She also served as a Senior Account Executive for Hubbard Broadcasting, Emmis Communications and CBS Radio, Cox Radio and is a graduate of University of Missouri – Columbia.
“I am so blessed to be given the opportunity to join this talented group of people,” said Pajares. “iHeartMedia St. Louis has powerful solutions to offer emerging brands, our local business community and nationwide advertisers. I’m committed to making a positive contribution and can’t wait to grow and help others as they grow.”
iHeartMedia is the leading media outlet in the St. Louis market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with 3 billion app downloads and more than 150 million registered users.