iHeartMedia Memphis’ 95.7 Hallelujah FM, V101, K97, and WDIA announced today that their eighth annual Sista Strut breast cancer charity walk will take place at the Liberty Bowl Memorial Stadium on Saturday, April 2nd, 2022 with the rally starting at 8am and the walk at 10am.
Sista Strut aims to raise awareness for breast cancer specifically in the African American community. The event will raise money for breast cancer organizations Sisters Network Memphis and STAARS, both local Memphis breast cancer charities. iHeartMedia Memphis will promote the event on-air encouraging listeners to sign up for the event, as well as bringing awareness to community resources for breast cancer.
Due to COVID-19, the event has been a drive through parade the past two years with over 600 decorated vehicles. This year the event will be back in its original format as a 3k walk with participants walking throughout the Cooper Young neighborhood.
Participants can register for Sista Strut on V101, K97, WDIA and 95.7 Hallelujah FM’s websites as an individual or as a team. The cost to register during the month of January is $15 for an individual and $20 for a team member. Registration fee includes the Sista Strut t-shirt and backpack for both individual and team member sign ups. Team members will also receive the official Sista Strut team souvenir.
iHeartMedia is the leading media outlets in the Memphis market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with more than 2 billion app downloads and more than 140 million registered users.
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