The Program, In Partnership with Mcdonald’s USA and Ulta Beauty,�Will Virtually�Connect HBCU Students and Alumni with Their Favorite�Musical Artists, Influencers and Entertainment to Celebrate the�Rich Histories�and�Cultural Impact of America’s Historically Black Colleges and Universities
“HBCU Homecoming Celebration On iHeartRadio” Will Stream On iHeartRadio’s YouTube and Will Broadcast Across iHeartMedia’s Hip Hop and R&B Radio Stations On November 12
WHAT: iHeartMedia announced today the programming lineup for the “HBCU Homecoming Celebration on iHeartRadio,” which will feature a number of events designed to shine a light on student excellence�through an�uplifting, high-energy�celebration�across multiple iHeartRadio platforms,�showcasing HBCU pride, Black excellence and�achievement.
The special events will include�an inspiring artist panel around female empowerment, entrepreneurship and beauty; a can’t-miss tailgate party with special celebrity guests and legendary HBCU Homecoming moments; a Homecoming virtual concert; HBCU-inspired iHeartRadio Playlists and a 24-hour iHeartRadio HBCU station with the anthems to celebrate homecoming and other special surprise moments that capture and pay homage to HBCUs and the spirit of the season.
WHO: iHeartRadio’s Angela Yee, co-host of the hit morning show The Breakfast Club,�and special guests will explore female entrepreneurship andthe art of brand buildingas the modern-day self-CEO as part of�the�iHeartRadio Beautiful Possibilities presented by Ulta Beauty.��During the discussion, the panel participants will share their personal stories of success and explore how they rise above challenges to define their careers. The panel aims�to uplift, inspire and pave the way for the next generation of Black women leaders and will be followed by a performance by�singer and songwriter�H.E.R.
iHeartRadio’s DJ Envy, co-host of the hit morning show The Breakfast Club and Hampton University Alumni, will host the iHeartRadio HBCU Homecoming Party on the Yard, presented by McDonald’s, through its Black & Positively Golden Movement. The virtual event will include celebrity guest and McDonald’s owner/operator interviews, legendary HBCU Homecoming highlights, and several special surprise moments. The event will culminate with a performance from global superstar Khalid across all iHeartMedia Hip Hop and R&B stations.
WHEN: iHeartRadio Beautiful Possibilities presented by Ulta
Beauty, featuring a performance by H.E.R., will kick off “HBCU Homecoming Celebration on iHeartRadio,” via stream on iHeartRadio’s YouTube from 3:00-4:00 PM on November 12. All other programs will stream on iHeartRadio’s YouTube and broadcast across iHeartMedia’s Hip Hop and R&B radio stations from 5:00-6:30 PM ET/PT.
MORE: Due to the COVID-19 pandemic, hundreds of HBCUs and their students and alumni will not be able to attend in-person homecoming celebrations to honor their institutions’ rich histories, cultural impact and notable alumni.�To help fill that void, the “HBCU Homecoming Celebration on iHeartRadio launched on October 19 and features podcast episodes and vignettes highlighting former HBCU students and alumni throughout the month.�
Participating talent includes singer and songwriter Bobby Valentino; singer and songwriter Brian McKnight; recording artist, songwriter, actor and activist Killer Mike; actress and personality La La Anthony; actor Lance Gross; singer, songwriter and actor Lionel Richie; producer, songwriter and DJ Metro Boomin; comedian, actor, and television and on-air personality Steve Harvey; actor and entertainment reporter Terrence J; singer and songwriter Toni Braxton; recording artist Wale; film producer Will Packer; and iHeartRadio on-air personalities Bev Johnson, Bushman, Charlamagne Tha God, DJ Envy, Kendra G, Kyle Santillian, Mike Evans, Monica Barnes, Queen B and Zach Boog, most of whom are also HBCU alumni.
