Create Music Group, a leading global independent music and entertainment company, has officially announced a joint venture with Ty Dolla $ign and his label, EZMNY Records. This partnership marks a new phase in the ongoing collaboration between Ty and music industry veteran Shawn Barron, co-founder of EZMNY and the executive who first signed Ty to Atlantic Records in 2012.
Since launching EZMNY Records, Ty and Barron have demonstrated a keen eye for talent, notably signing breakout artist Leon Thomas (EZMNY/Motown Records). Thomas� hit single �Mutt� continues its climb up the charts, showcasing the label�s growing impact in identifying and nurturing next-generation talent. EZMNY�s roster also includes rising artists Bizzy Crook, rjtheweirdo, Saige Michael, and Keith Turner.
�This partnership with Create Music Group is a new chapter for EZMNY Records,� said Barron. �Ty and I have always prioritized an artist-first vision, and this collaboration with Create�whose team shares our values�will help us build something truly special for our roster.�
Create Music Group�s CEO and founder Jonathan Strauss praised the partnership, saying, �Shawn and Ty are incredible entrepreneurs with a remarkable history of shaping popular music. Their instincts and influence continue to drive the culture forward.�
Steeven Leblanc, Director of Business Development at Create, echoed the enthusiasm: �Working with visionaries like Shawn and Ty fits perfectly with our mission. They understand both the creative and business sides of the industry, and we�re excited to help amplify their vision and elevate their artists to the next level.�
Founded in 2015, Create Music Group has emerged as a major force in the music industry, representing a wide and diverse roster of prominent Hip Hop and R&B artists. The company has worked with Ye & Ty Dolla $ign, DeeBaby, Keri Hilson, DDG, Blxst, Bino Rideaux, Rich The Kid, Tink, Erica Banks, Travis Porter, Jaylen Brown, Miles Bridges, October London, Calboy, ALLBLACK, and many others.
�This partnership with Create was the natural next step,� said Helen Yu, Head of Business Affairs and General Counsel for EZMNY. �Both companies have built strong track records, and this deal is about combining that success to create something even bigger.�
The announcement comes on the heels of Create Music Group�s recent $165 million investment round led by private equity firm Flexpoint Ford, which valued the company at over $1 billion.