Exhibiting constant reverence for the culture, Monster Energy launches its “50 Sips” in celebration of Hip Hop’s 50th anniversary. The beverage and lifestyle company proudly presents a fascinating conversation between Grandmaster Caz, MC Sha-Rock, Bun B, Scar Lip, Symba, Risk, NEMS, DJ Stakz, and Bboy Moy�and it’s exclusively available to view in its entirety HERE. Watch a teaser of the clip HERE.
Produced by�Monster Energy, the 90-minute piece traces the 50-year history of hip-hop from the perspectives of rappers and various cultural figures who live and breathe the lifestyle. Beyond a central roundtable-style chat with�Grandmaster Caz, MC Sha-Rock, Bun B, Scar Lip, Symba, Risk, NEMS, DJ Stakz,�and�Bboy Moy, it also notably includes�N.O.R.E�and�DJ EFN�from�Drink Champs, and�Cipha Sounds�and�Peter Rosenberg�from�Juan Ep is Life. The discussion follows hip-hop from its inception on the streets of New York through key pillars.
At the same time, it examines what it means to be an MC, the role of a DJ, break dancing, and, of course, graffiti. The conversation delivers unparalleled insight from hip-hop icons who have lived it. They open up about various seminal memories, influences, and inspirations as well as pondering what might be next for hip-hop over�”50 Sips.”
Stay tuned for more information and announcements from Monster Energy coming soon.
https://youtu.be/pgd6Tgq7Btc
