Bloomberg Radio, the leading provider of radio business news in the United States, and Key Networks, a next generation radio syndication company, announce that powerhouse Atlanta News/Talk radio station 95.5 WSB has signed on as Bloomberg Radio’s newest affiliate.
95.5 WSB will broadcast Bloomberg business content that is geared towards the burgeoning Atlanta market. 95.5 WSB is the flagship station of Atlanta-based Cox Media Group.
Bloomberg Radio, the world’s only global 24-hour business radio station, is now heard on more than 500 radio stations across the U.S.
Michael Lysak, Head of Bloomberg Radio Syndication, said: “The Bloomberg Radio Network is a natural content partner for 95.5 WSB, and we are proud to welcome this prestigious station as our newest affiliate.
As one of the largest business centers in America, Atlanta is home to major corporations ranging from Coca-Cola to Home Depot and is a hub for industries ranging from movie production to electric automobiles.
Bloomberg’s army of more than 2700 journalists provides WSB’s listeners with business news reports they won’t find anywhere else. Bloomberg staffs a news bureau in Atlanta, along with bureaus in 120 countries around the world.”
Dennis Green, Chief Operating Officer, Key Networks, said: “We are honored to welcome 95.5 WSB, one of the country’s great stations, as our newest Bloomberg affiliate. The gold standard in financial news continues to serve the biggest and best brands in radio with over 500 affiliates across the country making up our network and more to come!”
Ken Charles, Director of Branding and Programming, 95.5 WSB, said: “I’m excited to create this new partnership between 95.5 WSB and Bloomberg. WSB is committed to being Atlanta’s news station, and Bloomberg’s team sounds like they are part of our newsroom.
This partnership allows us to utilize the Bloomberg team of business experts and reporters as an extension of WSB, which is great for our listeners who expect up-to-the minute relevant news that affects their lives.”