New Trust & Safety Software from Beatdapp
This week, Beatdapp, a company based in Vancouver, unveiled its new “Trust & Safety Operating System.” The innovative software aims to address the ongoing issues of trust and integrity in the digital music landscape.
Beatdapp specializes in integrity technology for digital platforms. Their Trust & Safety OS is notable for integrating comprehensive identity verification, artificial intelligence-driven music detection, anomaly detection, and account takeover detection. This suite of tools is designed to combat fraud and enhance the safety of digital interactions.
According to Morgan Hayduk, co-CEO of Beatdapp, the connection behind every digital interaction is increasingly at risk due to fraud and bad actors. His co-CEO, Andrew Batey, emphasizes that a fragmented approach to security is no longer sufficient. “We built the Trust & Safety OS to serve as the common denominator for integrity,” he explained. The system is intended to protect users and platforms throughout the entire process�from onboarding to payment.
Hayduk further elaborates, stating, “This is about engineering the trust that allows digital communities to thrive.” To bolster their mission, Beatdapp has partnered with Arcarta, a UK-based due diligence service provider. Arcarta’s founders, Tom Noon and Matthew Whiteley, noted that their Due Diligence Network was tailored for industries where relationships are crucial. By merging their technology with Beatdapp’s system, they aim to create a robust identity layer essential for the digital economy.
This partnership is set to help platforms prevent fraudulent activity while ensuring a smooth and respectful experience for both creators and consumers. The goal is to stop bad actors before they can cause harm.
Beatdapp’s commitment to safeguarding the music streaming industry is clear. The company aims to eliminate streaming fraud, ensuring the economic wellbeing of legitimate artists. In 2024, they claimed to be a neutral third-party provider of objective analysis for their clients in the industry.
The company boasts an impressive track record, reporting a false positive rate of less than 0.001%. This statistic highlights their effectiveness in distinguishing between legitimate artists and fraudsters.
Recently, Beatdapp secured $17 million in funding, further solidifying its position within the industry. In 2023, the company analyzed over two trillion streams and twenty trillion data points, showcasing its capability in handling vast amounts of data.
Founded in 2018, Beatdapp continues to make significant strides in the fight against fraud in the music industry. For more information, visit Beatdapp’s official website.