Following its debut on Zane Lowe’s “New Music Daily Show,” British artist Bakar reveals the visuals for his new single “Good News,” out now. Watch [lnk.to/goodnewsvideo]HERE and stream the song at all DSPs HERE.
“Good News” takes the viewer on an observatory journey, as we peer into the often idolised, but realistically lonely and isolating life of being a musician on the road.
Leaning heavily on the nomadic musician theme he’s presented in previous visuals such as 2019’s viral sensation “Hell N Back,” the Machine Operated (Lucky Daye, GreenTea Peng, Loyle Carner)& Bakar-directed visuals see Bakar across the globe, in breath-taking locations in Paris, London, Mexico, Montreal, Hawaii, and Miami, showing his enviable life whilst we also witness first-hand the dichotomy the young artist feels between loneliness and “lifestyle”, this whilst narrating the universal story of love and the ever-changing human experience.
Bakar’s new single hones into his genre-bending sound, which is well-known for bridging the gap between Indie, Hip-hop, Punk and Rock. Taking a stripped-back approach to this new offering, the Zach Nahome and Michael Ozuwuru-produced track recently debuted at Givenchy’s F/W 23 Men’s Paris Fashion Week show for close friend, and Givenchy Creative Director, Matthew M. Williams.
“Good News” follows up Bakar’s 2022 debut album Nobody’s Home, and the 2019 EP Will You Be My Yellow? which features hits such as “Hell N Back” – the sleeper hit became Bakar’s first US No.1 on the Adult Alternative Airplay Songs chart and boasts a quarter of a million streams across all digital streaming platforms.
The celebrated 2020 single, “1st Time” marked Bakar’s second track to achieve a No.1 on the Adult Alternative Airplay chart and forms his ever-growing portfolio of work.
For almost a decade, Bakar has been captivating his community of over 4.7M+ monthly listeners on Spotify with his unique brand of music, and has already earned himself accolades with appearances at some of the biggest U.K. and global platforms – including supporting Travis Scott at his sold out London O2 Arena tour in 2022, Reading & Leeds Festival, ColorsxStudios – and an appearance on BBC Radio 1Xtra, where he performed a tribute track in honour of late rapper Mac Miller.
Straddling the intersection between fashion, culture and music, Bakar’s sound is unapologetically bold and intentional, and his visuals parallel this. Conveying the shared humanistic experiences of love, loneliness and lived experiences that speak directly to the listener; “Good New” proves to be yet another example of the 29 year-old artist’s unending lyrical prowess and musical mastery.