Audacy has elevated Scotty Roddy to Regional Vice President of West Coast Country Programming. In this role, Roddy will have programming oversight of Audacy’s west coast country brands, including 106.5 The Wolf (WDAF-FM) Kansas City, KMLE Country 107.9 (KMLE-FM) in Phoenix, K-FROG (KFRG-FM) in Riverside and 100.7 The Wolf (KKWF-FM) in Seattle.
Roddy will also add additional day-to-day Brand Manager responsibilities for 103.7 KSON (KSON-FM) in San Diego, where he will oversee content strategy, talent, operations and branding for the station. He will continue as Brand Manager of 99.5 The Wolf (KWJJ-FM) in Portland.
“Scott has proven leadership skills with extensive experience growing some of our leading country brands alongside our leadership team,” said Tim Roberts, Country Format Vice President, Audacy. “We’re very excited for him to take this next step in his career and continue elevating our country portfolio.”
“The country audience activates better than any other genre,” said Roddy. “The opportunity to learn from the best leaders in the format like JR Ammons, Heather Froglear, Brooks O’Brien and Drew Bland, while growing the Audacy west coast country footprint is once in a career. My sincere gratitude to Tim Roberts, Kim Martinez, Michael Valenzuela, Doug Abernethy, Jeff Federman, Dave Richards and Jeff Sottolano.”
Receiving his FCC license on his 14th birthday, Roddy has had a lifelong passion for audio. The CMA/ACM Award-winning programmer has led teams in St. Louis, Seattle, Portland and Indianapolis over the course of his career and joined Audacy in 2019.