Audacy has announced new weekday programming for The Fan Upstate (97.7 FM / 97.1 FM) in Greenville. The current midday show, “The Rob Brown Show,” will move to morning drive and be heard weekdays from 6:00 a.m. to 10:00 a.m. ET. The station will also begin airing CBS Sports Radio’s “Reiter Than You” with Bill Reiter from 10:00 a.m. to 12:00 p.m. ET. Both changes are effective October 2.
“‘The Rob Brown Show’ has been a winner in middays for The Fan Upstate and will be even better in morning drive,” said Steve Sinicropi, Senior Vice President and Market Manager, Audacy Greenville-Spartanburg. “Rob and Lonzo deliver an engaging, fast-paced sports talk show and are fresh off winning the best sports show in South Carolina for the second time. We’re equally as excited to debut Bill Reiter and his highly popular program to middays to carry listeners through their day. Upstate sports fans will love this new lineup and the quality sports radio content it will deliver.”
“It has been an incredible honor to be a voice in what I consider one of America’s best sports markets. To be allowed to move our show to the morning drive and reach even more sports fans across The Upstate is something I don’t take for granted, said Brown. “We have always had one goal: to keep listeners entertained and up-to-date on the sports stories they care about from our community, region and country. We will give everything we have to ensure Upstate sports fans start their morning with some audio caffeine and tremendous discussions about the topics they’re passionate about.”
Brown has hosted “The Rob Brown Show” for the last three years on The Fan Upstate. He has also served as the on-air play-by-play host for the Byrnes High School Rebels since 2019. This year, “The Rob Brown Show” won “Best Sports Show” at the annual State Television and Radio (STAR) Awards presented by the South Carolina Broadcasters Association (SCBA).
Listeners can tune in to The Fan Upstate on air in the Upstate on 97.7 FM in Greenville, 97.1 in Spartanburg, and nationwide on the Audacy app and website. Fans can also connect with the station via X, Facebook and Instagram.