Entercom’s Cadence13 and Headspace Launch Yes Theory Podcast


On ten-part series, the founders of the popular Yes Theory YouTube channel offer advice and inspiration for listeners to live life outside their comfort zones

Cadence13, a leading premium podcast company and part of Entercom’s podcast network, and Headspace Studios—a multi-platform content studio from global leader in meditation and mindfulness Headspace—today announced The Yes Theory Podcast, a new weekly podcast hosted by Thomas Brag, Matt Dajer and Ammar Kandil, founders of Yes Theory, a content company and YouTube channel with over 1.8 billion views that inspires millions to seek discomfort in their daily lives.

This series marks the third in a slate of new and original podcasts from C13 and Headspace.

In the summer of 2015, Thomas Brag, Matt Dajer and Ammar Kandil crossed paths in Montreal. Then total strangers, the three bonded over the idea that they felt most alive outside of their comfort zones. With $500 to their name, the new friends started making videos about confronting their biggest fears. Fast forward to today—Brag, Dajer and Kandil run Yes Theory, where they have harnessed social media to share their adventurous approach to life with millions around the world, including Will Smith, who took them up on their challenge to bungee jump from a helicopter in celebration of his 50th birthday.

On Season One of the ten-part Yes Theory podcast series, Brag, Dajer and Kandil will dive deep into the messy process of self-improvement and explore how we can all become our truest selves. Through conversations with extraordinary guests, they explore topics like meditation, ego, and vulnerability, arming listeners with the tools to live a life worth living.

The Yes Theory Podcast will launch on September 7, 2020 on Apple Podcasts, RADIO.COM, Spotify, and everywhere podcasts are available. New episodes will be available Mondays throughout the season.

The Yes Theory Podcast will feature topics and guests including: Meditation with Headspace co-founder and former Buddhist monk Andy Puddicombe; Uncertainty with Ozan Varol and Arthur Brooks; Pursuing Novelty with Ben Nemtin and Jason Silva; Kindness with Francois Clemmons and Houston Kraft; Hope with Mark Manson and Dina Al Shahabi; Burnout with Anne Helen Petersen; Physical Discomfort with Aaron Ferguson and Lauren Ash; Reinvention with Ryan Holiday and Rich Roll; and more.

“This is the first time we’re lifting the veil behind what really happens at Yes Theory, like what we’re really going through and learning behind the scenes,” says Thomas Brag, co-founder of Yes Theory, “We’re just so thrilled to have the chance to dive deeper into talking about why and how discomfort can be a life-changing tool for growth. And really, to introduce audiences to many of the wise sages that have helped get us where we are. Icing on the cake is that we get to this with Headspace and Cadence13.”

“We’re excited to pull Thomas, Ammar and Matt off camera, and turn on their mics in this new format that Yes Theory fans are sure to love,” stated Morgan Selzer, head of programming and development at Headspace Studios. “As we continue our partnership with Cadence13, this is a unique opportunity to give new and existing followers of Yes Theory a chance to connect with the trio on a deeper level as they explore how one can go outside their comfort zone and create meaningful change in their lives.

“We’re thrilled to expand our slate of compelling, original content with Headspace,” said Chris Corcoran, Chief Content Officer, Cadence13. “Yes Theory’s inventive approach to life will resonate with listeners everywhere.” 

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