Arbitron Appoints Two New Executives as Part of Strategic Realignment


Alton L. Adams Named Executive Vice President, Chief Marketing OfficerRobert F. Henrick Named Executive Vice President, Customer SolutionsArbitron Inc. (NYSE: ARB) announced today the appointment of two new Executive Vice Presidents who will lead key organizations and programs designed to advance the Companyâ„¢s long-term strategy.

The appointments are effective March 30. Alton L. Adams is appointed to the newly created position of Executive Vice President, Chief Marketing Officer, reporting to Michael Skarzynski, President and Chief Executive Officer. Dr. Robert F. Henrick is appointed to the newly created position of Executive Vice President, Customer Solutions, also reporting to Michael Skarzynski.

Å“ These two seasoned executives bring new and needed skill sets to an already talented company. Alton and Bob will lead the teams at Arbitron that are enhancing current services for our core radio customers, identifying the best growth opportunities and moving the Company into new markets, both in the United States as well as in international markets,  said Michael Skarzynski, President and Chief Executive Officer.

Alton Adams, EVP, Chief Marketing Officer In his new role, Mr. Adams is responsible for developing new solutions that use the Arbitron Portable People MeterTM platform to integrate measures of multiple media including radio, cinema, out-of -home and the ˜3-screen™ markets of television, wireless, and Internet. Mr. Adams is also responsible for Arbitron™s marketing, communications and brand.

He will direct the Companyâ„¢s marketing efforts designed to help maintain its current leadership and to expand its customer base in domestic and international markets. Å“ Alton brings to Arbitron a wealth of experience delivering new and valuable services for customers through the integration of large, disparate databases,  said Mr.Skarzynski.

Å“ Thanks to his demonstrated ability to develop new Arbitron Appoints Two New Executives as Part of Strategic Realignment information services and his proven expertise in marketing, Alton will lead the effort to expand Arbitronâ„¢s portfolio of information services. Prior to joining Arbitron, Mr. Adams was a Managing Partner at Accenture.

As a senior partner in the CRM practice, Mr. Adams specialized in helping companies use data, analytics and technology to more effectively acquire and retain customers. Mr. Adams has extensive experience in information services and market research, as President, Experian Database Solutions, where he was responsible for marketing, product management and new product development; and as President and Chief Executive Officer, Mindbranch Inc. , a technology focused market research aggregator where he built a complete sales, marketing and technology infrastructure and led the design of a new product suite.

Mr. Adams was also President of Stand ard and Poorâ„¢s DRI, an economic research and consulting business and has held senior positions at Equifax Financial Services Group, TRW Information Services Group and Dun and Bradstreet Corporation. Mr.Adams earned an MBA in Marketing and Finance from The Wharton School University of Pennsylvania and a BA in Economics from Georgetown University . Mr. Adams (51) will work at Arbitronâ„¢s headquarters in Columbia , Maryland.

Robert Henrick, EVP, Customer SolutionsIn his new role, Dr. Henrick is responsible for Arbitronâ„¢s survey research methods and product management, as well as for enhancements of the companyâ„¢s existing services for the radio industry and for the delivery of new Arbitron services being developed for domestic and global markets. Å“Bob Henrick comes to Arbitron with more than 25 years of experience in media, communications, and national security.

He has led diverse teams, delivering products and services that help customers improve their businesses,  said Michael Skarzynski. Å“Bob will work to enhance the quality and utility of our diary and PPM services and deliver the new multimedia offerings that we are developing for domestic and international customers.

Most recently, Dr. Henrick served as a Program Manager in the Johns Hopkins Applied Physics Laboratory, working on communications and system technology solutions for national security. Dr. Henrick has extensive experience in media and interactive fields, having run the MyNetWorks multimedia communications venture in Lucent Technologies and having served as a Senior Partner in the interactive division of Ogilvy & Mather, where he developed wireless and broadband Å“pervasive  applications to develop new customer touchpoints for O&M clients.

He also has extensive experience in telecommunications services with as a Director with AT&T and Lucent, and as Vice President of Product Management and Marketing at Xebeo a privately held telecom technology firm. Dr. Henrick holds 12 patents for media and telecommunications services.

He earned a PhD in Applied Mathematics from the Rennselaer Polytechnic Institute. Dr. Henrick (54) will work at Arbitronâ„¢s headquarters in Columbia, Maryland .


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