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Arbitron Announces Resignation of Chief Executive Officer Michael Skarzynski

1003963_574429_Skarzynski 170William T. Kerr to Serve as
Investor Call Scheduled for 12:00 pm (ET) Tuesday January 12, 2010

COLUMBIA, MD ““ JANUARY 11, 2010 ““The Board of Directors of , Inc. (NYSE: ARB) announced today that, effective immediately, Michael P. Skarzynski has resigned as President and Chief , and as a member of the Company’s Board of Directors. Also effective immediately, William T. Kerr, a member of the Company’s Board of Directors, will become Arbitron’s President and Chief .

“Bill’s experience as a Chief Executive Officer and Chairman of a large public media company coupled with his board memberships make him uniquely qualified to lead Arbitron. Additionally, Bill’s service as a member of Arbitron’s Board of Directors should provide a fast and effective transition into his new role,” said Philip Guarascio, Chairman of the Board, Arbitron Inc.

Mr. Skarzynski and the Company’s Board together determined that he had violated a Company policy in a matter entirely unrelated to the financial performance of the Company. Accordingly, Mr. Skarzynski has submitted his resignation to the Company.

Arbitron will host a at 12:00 noon Eastern Time, Tuesday January 12.

The Company invites you to listen to the call by dialing (toll free) 888-562-3356. The conference call can be accessed from outside of the United States by dialing 973-582-2700. To participate, users will need to use the following code: 50602911. The call will also be available live on the Internet at the following sites: www.arbitron.com and www.streetevents.com.

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