Create multiple streams of income.
In addition to selling over 125 million records in her career, Beyonce has found other ways to build her empire, which is presently valued at over $300 million. Knowles has also
headlined numerous box office breaking world tours including, the Beyonce Experience and I Am….World Tour that has grossed over $210 million collectively. She most recently announced The Mrs. Carter Show World Tour that embarks in April. Knowles has also successfully ventured into acting with starring roles in the films “Austin Powers in Goldmember,” “The Fighting Temptations,” “Dreamgirls, “The Pink Panther,”and “Cadillac Records.” She will star in the upcoming 3D animated feature, “Epic,” in May. Knowles’ also has a wide range of endorsement deals that include a $50 million partnership with Pepsi, L’Oreal, Nintendo, and various fragrance lines with Tommy Hilfiger. Beyonce has also added filmmaker into her creative artistry and repertoire as she produced and directed the autobiographical documentary, “Life Is But a Dream” for HBO, which premiered on February 16th.
I can only hope that the striking parallels between Ms. Knowles’ story and Whitney Houston’s will end soon.
Both women started as startlingly talented, beautiful and sweet. Both had Christian upbringings with roots in gospel. Both uncharacteristally married successful “bad boy” musicians. And, like Ms. Houston, it seems Beyonce’s persona is slowly changing to that of a spoiled diva living in her own universe.
Time will tell if Beyonce writes her own history or follows the path that appears to have been laid out for her.