In recent years, the music industry has seen a major shift towards digital platforms for concert experiences. Yahoo and Live Nation Entertainment were pioneers of this trend, when back in 2014 they teamed up to launch the Live Nation Channel on Yahoo Screen. This partnership offered music fans worldwide a front-row seat to live concerts every day, all year long. In an era where live experiences are craved more than ever, this initiative brought viewers face to face with global superstars and emerging artists across genres.
Live Streaming Concerts: A New Frontier
The live concert streams began with “A Very Special Evening with Dave Matthews Band” at the Jacksonville Veterans Memorial Arena. This innovative approach to live music allowed the audience to experience the band performing in numerous electric and acoustic configurations, a reinvention of the traditional summer evening concert.
The channel saw performances from a wide array of artists including Usher, Gavin DeGraw, Common, The Neighbourhood, MKTO, The Kooks, Airborne Toxic Event, and many more. Special performances were also featured, such as KISS’s 40th Anniversary Tour, John Legend’s rendition of Marvin Gaye’s classic album “What’s Going On”, and Justin Timberlake’s first-ever concert in Reykjavik, Iceland.
The Live Nation Channel: Fusing Genres and Cultivating Global Reach
The Live Nation Channel on Yahoo Screen was not just about live performances, it was about bringing together global superstars and emerging artists across genres. Music fans could get a sneak peak at the first 30 days of scheduled performances by visiting yahoo.com/live. The platform provided the freedom to stream concerts wherever they were through Yahoo Screen on iOS, Android, mobile Web, desktop, and Smart TV platforms including AppleTV, Roku and Xbox 360.
Connecting Fans with Artists
The Live Nation Channel on Yahoo Screen was part of the Yahoo Live experience, which also featured instant sports highlights, stats and analysis, as well as live coverage of the hottest red carpet moments and blockbuster premieres. This channel created a powerful new way for artists to continue to grow their global fanbase.
On-demand Catalogue
In addition to the biggest collection of concert live streams available on the Web, the Live Nation Channel and Yahoo Screen also featured an on-demand catalogue of songs on video and hundreds of insider vignettes including behind-the-scenes footage, artist interviews and more.
#MusicIndustry #LiveStreamConcerts #DigitalMusic #LiveNation #YahooScreen
